| 论中药企业跨国经营战略 |
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| 引用本文： | 唐若维,王英.论中药企业跨国经营战略[J].中国药房,1999,10(3):97-99. |
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| 作者姓名： | 唐若维 王英 |
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| 作者单位： | 沈阳药科大学 |
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| 摘 要： | 目的：探讨我国中药企业实施跨国经营基本战略。方法：分析我国中药企业进行国际合作、跨国经营的必要性和可能性。结果：提出中药企业海外投资和跨国经营的发展战略。结论：在全球经济一体化和医药产业的全球竞争背景下，中药企业应在跨国经营发展战略基础上积极实行国际合作，跨国经营。
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| 关 键 词： | 中药 跨国经营 发展战略 |
On the Transnational Management Strategy of Enterprises of Chinese Materia Medica |
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| TANG Ruowei,WANG Ying.On the Transnational Management Strategy of Enterprises of Chinese Materia Medica[J].China Pharmacy,1999,10(3):97-99. |
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| Authors: | TANG Ruowei WANG Ying |
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| Abstract: | OBJECTIVES:To discuss about the basic strategy of implementing transnational management of enterprises of Chinese materia medica(CMM).METHODS:To analyse the necessity and possibility of carrying out internationl cooperation and transnational management of enterprises of CMM.RESULTS:A developing strategy has been put forward concerning overseas investment and transnational management of enterprises of CMM.CONCLUSIONS:In the background of global economic integration and world wide competition of pharmaceutical industry,we should actively persue international cooperation and transnational management of enterprises of CMM. |
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| Keywords: | Chinese materia medica transnational management developing strategy |
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