社区卫生服务机构顾客忠诚现状及探讨

大力发展社区卫生服务,构筑以社区卫生服务为基础的城市卫生服务体系,是近年以至今后我国卫生发展的主要方向之一。引导居民选择社区卫生服务机构,建立社区卫生服务机构的顾客忠诚是社区发展的客观需要。文章从社区卫生服务机构的顾客忠诚界定出发,通过分析社区忠诚现状和问题,探讨了社区卫生服务机构顾客忠诚的意义、特征和培养策略,旨在为健康地发展社区卫生服务提供参考。

Customer Loyalty Status and Discussion in Community Health Center

To develop community health service and set up urban health service system based on community health service is one of the main health development polices in China.And it is required objectively by community development to lead the residents to choose the community health center and to establish customers loyalty in community health center.This article,which would provide reference to community health service development,studies the customer loyalty definition of community health center at first,then analyzes the status of community health center customer loyalty,and discusses the significance,characteristics and cultivating measures of customer loyalty in community health center.