Point-of-purchase health information encourages customers to purchase vegetables: objective analysis by using a point-of-sales system期刊界 All Journals 搜尽天下杂志传播学术成果专业期刊搜索期刊信息化学术搜索

Point-of-purchase health information encourages customers to purchase vegetables: objective analysis by using a point-of-sales system

Authors:	Yoshiko Ogawa Naohito Tanabe Akiko Honda Tomoko Azuma Nao Seki Tsubasa Suzuki Hiroshi Suzuki

Affiliation:	(1) Niigata Prefectural Government, Niigata, Japan;(2) Division of Health Promotion, Niigata University Graduate School of Medical and Dental Sciences, 1-757 Asahimachi-dori, Chuo Ward, Niigata 951-8510, Japan;(3) School of Health Sciences, Faculty of Medicine, Niigata University, Niigata, Japan;(4) Department of Nursing, Niigata Seiryo University, Niigata, Japan;

Abstract:	Objectives Point-of-purchase (POP) information at food stores could help promote healthy dietary habits. However, it has been difficult to evaluate the effects of such intervention on customers’ behavior. We objectively evaluated the usefulness of POP health information for vegetables in the modification of customers’ purchasing behavior by using the database of a point-of-sales (POS) system.

Keywords:	Point-of-purchase information Vegetables Intervention Point-of-sales system Behavior modification
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