| 志愿服务推进医院品牌建设的实践与体会 |
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| 引用本文： | 张维,花蕾,王香平.志愿服务推进医院品牌建设的实践与体会[J].中国医院,2012(10):58-60. |
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| 作者姓名： | 张维 花蕾 王香平 |
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| 作者单位： | 首都医科大学宣武医院,100053 北京市西城区长椿街45号 |
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| 摘 要： | 医院志愿服务通过工作模式、管理方式、运作形式、激励办法、建设思路五个方面的改变,实现持续发展,有利于提升医院品牌竞争力、增强品牌实力、塑造品牌形象、铸就品牌灵魂,进一步推进医院品牌建设。
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| 关 键 词： | 志愿服务 医院品牌建设 |
The practice and experience on voluntary service for hospital brand building |
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| ZHANG Wei,HUA Lei,WANG Xiang ping.The practice and experience on voluntary service for hospital brand building[J].Chinese Hospitals,2012(10):58-60. |
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| Authors: | ZHANG Wei HUA Lei WANG Xiang ping |
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| Institution: | Xuanwu Hospital,Capital Medical University,No.45 Changchun Street,Xicheng District,Beijing,100053,PRC |
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| Abstract: | Voluntary service in hospital will achieve sustainable development through five aspects including the work pattern,management style,operation mode,incentive measures and constructive ideas.It can enhance the competitiveness of the hospital brand and create a better brand image to further promote hospital brand building. |
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| Keywords: | voluntary service hospital brand building |
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