海口市消费者对虚假违法药品广告的认知度调查分析

目的:调查海口市消费者对虚假违法药品广告的认知度,为监督管理虚假违法药品广告提供参考。方法:对海口市消费者进行随机抽样问卷调查,采用频数分析、单因素方差分析和LSD-t检验等方法进行统计学处理。结果与结论:消费者对违法药品广告总的认知度较低,对不同变量的知晓度不一致,职业、文化程度对消费者知晓度存在显著影响。建议从加强药品广告监管和普及药品广告知识两方面改进。

Investigation and Analysis of the Recognition of Consumers on Mendacious and Illegal Drugs Advertisement in Haikou

OBJECTIVE：To investigate the cognition of consumers on mendacious and illegal drug advertisement in Haikou and to provide reference for rejecting mendacious and illegal drug advertisement which harm the interest of consumers.METHODS：Randomized sample questionnaire survey was conducted among consumers in Haikou,and the data were subjected to frequency analysis,one-way variance analysis and LSD-t test by SPSS 10.0 software.RESULTS：Consumers had a little recognition on mendacious and illegal drug advertisement and the average recognition degree was 7.14;the recognition degrees varied with variables.There was no statistical significance in recognition degree among different age groups（P0.05）.The recognition degrees of business executive,employees of agencies and undertaking units and students were significantly higher than that of workers,peasants and jobless person.The recognition degrees of people with college degree or above were significantly higher than those of people under high school（including technical secondary school） degree.CONCLUSION：It is suggested to strengthen drug advertisement monitoring and administration,severity of punishment in respect of economics,qualification and reputation,popularize the knowledge of drug to improve discrimination of consumers.