| 民营医院经营策略初探 |
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| 引用本文： | 李镜波. 民营医院经营策略初探[J]. 中国医院, 2001, 5(7): 41-42 |
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| 作者姓名： | 李镜波 |
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| 作者单位： | 广东省东莞东华医院,523013,广东省东莞市 |
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| 摘 要： | 介绍了东莞市东华医院艰苦创业、发展壮大的过程,该院为适应社会主义市场经济规律,结合自身特点,构建了一系列经营策略,包括创新策略,差异化策略、形象宣传策略、适应性策略、优势品牌策略,取得良好成效.
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| 关 键 词： | 民营医院 医院管理 经营策略 |
| 修稿时间： | 2001-07-12 |
OPERATIONAL STRATEGIES FOR PRIVATE HOSPITALS: A PRELIMINARY REVIEW |
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| LI JingboDongguan Donghua Hospital,Dongguan City ,Guangdong Province,P.R.C.. OPERATIONAL STRATEGIES FOR PRIVATE HOSPITALS: A PRELIMINARY REVIEW[J]. Chinese Hospitals, 2001, 5(7): 41-42 |
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| Authors: | LI JingboDongguan Donghua Hospital Dongguan City Guangdong Province P.R.C. |
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| Affiliation: | LI JingboDongguan Donghua Hospital,Dongguan City 523013,Guangdong Province,P.R.C. |
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| Abstract: | It introduces the hard work in estahlishment and development of Dongguan City' s Donghua Hospital. This hospital combines its own features with the rule of socialist market economy and has framed a series of operational strategies, including innovation strategies, differentiation strategies, corporate image promotion strategies, adaptation strategies and excellent brand strategies, having achieved good results. |
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| Keywords: | private hospitals hospital management operational strategies |
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