| 基于患者群市场细分的医疗市场营销策略 |
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| 引用本文： | 王萱玲,陈保莲.基于患者群市场细分的医疗市场营销策略[J].现代医院,2012,12(12):65-66. |
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| 作者姓名： | 王萱玲 陈保莲 |
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| 作者单位： | 王萱玲 (重庆医科大学附属儿童医院,重庆,400014) ； 陈保莲 (重庆医科大学附属儿童医院,重庆,400014) ； |
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| 摘 要： | 随着医疗市场竞争日益剧烈,医疗服务需求日趋多样化,越来越多的市场营销理念和策略被引入到医疗行业。笔者以患者到医院就诊的状态为标准对医院患者群进行细分,并针对各细分市场,采取不同的营销策略。
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| 关 键 词： | 患者群 市场细分 营销策略 |
TAKE MARKETING STRATEGIES ACCORDING TO THE PATIENTS'S UBDIVISION |
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| Abstract: | With the increasing competition of the health care market,medical service needs becoming more diverse,more and more marketing ideas and strategies are introduced to the medical industry.In this paper,subdivided hospital patients group according to the status of patients,and carry through different marketing strategies in allusion to various market segments. |
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| Keywords: | Patients group Market subdivision Marketing strategies |
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