互联网新媒体传播下的上海市某三甲医院网站建设的实践与思考 |
| |
引用本文: | 郑世超,倪洪珍,顾文英. 互联网新媒体传播下的上海市某三甲医院网站建设的实践与思考[J]. 医学与社会, 2014, 0(7): 55-58 |
| |
作者姓名: | 郑世超 倪洪珍 顾文英 |
| |
作者单位: | 复旦大学附属肿瘤医院,上海200032 |
| |
摘 要: | 上海某三甲医院官方网站4年的访问数据证实其网站流量稳步上升,移动设备访问比例大幅提高。其经验表明医院网站建设应该结合新媒体传播理论,走集群化、移动化和大数据之路。
|
关 键 词: | 医院网站 品牌宣传 互联网 新媒体 |
Practice and Thinking on the Construction of a Third-level Grade-A Hospital Official Website in the New Media Age in Shanghai |
| |
Affiliation: | Zheng Shichao et al (Fudan University Shanghai Cancer Center, Shanghai, 200032) |
| |
Abstract: | A steady increase in the number of site visits as well as mobile devices.Its experience indicates that the website should be com-bined with new media theory directing towards cluster development, mobile internet and massive data. |
| |
Keywords: | Hospital Website Brand Publicity Internet New Media |
本文献已被 维普 等数据库收录! |