大众媒体对医患纠纷的报道及其对公众认知与行为的影响

采用方便抽样随机抽取280位北京民众、105位网民进行问卷调查，总结大众媒体报道医患纠纷的特点，分析大众媒体对公众认知与行为的影响，为进一步规范大众媒体报道方式提供建议。结果显示，大众媒体报道医患纠纷的方式呈多样化，但其可信程度参差不齐。63.56%的被调查者认为大众媒体报道医患纠纷总体真实；23.29%的被调查者认为其报道缺乏真实性，注重速度而忽视质量。98.63%的被调查者表示媒体报道对其认知医疗事件存在一定影响，其中积极影响占69.36%，消极影响占30.64%。大众媒体报道医患纠纷存在一定医学局限性，建议在尊重事实、客观报道的基础上增强医疗报道的科学性和专业性，建立医院-媒体信息沟通渠道，加强监督与规范化管理，保障医疗报道真实性，传递正能量，营造和谐医患环境。

Investigation and counter measures on the mass media reports about the medical disputs and their impact on the public perception and behaviors

To investigate and summarize the characteristics of mass media reports about medical disputs, and to analyze how the reports impact public perception and behaviors, and finally to propose some suggestions. A total of 385 people were conveniently randomizedly sampled to the survey, including 280 citizens in Beijing and 105 netizens. The results showed reporting modes by the mass media were diversified, and their truthfulness was various. Among them, 63.56% people thought the mass media reporting “medical disputs” almost supported the truthfulness, while 23.29% thought the mass media lacked truthfulness, because the format of the mass media reporting was fast speed rather than good quality. A total of 98.63% people thought the mass media has an impact on the public perception and behaviours, where 69.36% supported their positive aspects, while 30.64% showed negative. Based on the views above, it’s found that the mass media lacked right information of medicine. Therefore, in order to make a harmonious condition of doctor-patient relationship, it’s necessary to truly report the news with a scientific view, to build a platform for the information exchanges between hospitals and media, and to strengthen the social supervision and management.