应用平衡计分卡实施医院战略管理

平衡计分卡是企业中使用的一种新的绩效管理工具，它超越了传统的仅从财务角度来衡量企业绩效的测评方法，从财务、客户、内部运营和革新与学习4个方面来全面考察企业。平衡计分卡也可以应用于医疗卫生领域，帮助医院可持续性地改善绩效，以实现医院愿景和战略目标。作者介绍了平衡计分卡的概念、创建步骤和原则以及其在医院战略管理中的应用，为医院发展寻找一条新的途径。

Using the balanced scorecard to implement hospital strategic management

The balanced scorecard, a new performance management tool used by enterprises, transcends the traditional assessment method of measuring an enterprise only from the financial perspective and renders it possible to view an enterprise simultaneously from four perspectives: financial, customer, internal process, and learning and growth. The balanced scorecard, which can also be used in the medical and health field, enables the hospital to continuously improve performance so as to realize its vision and strategic goals. The paper gives an account of the concept, development steps and principles of the balanced scorecard and its application in hospital strategic management, thus identifying a new channel for hospital development.