社交媒体中的健康信息分析与健康促进

社交媒体是传播健康信息的重要渠道和影响健康行为的重要因素，利用社交媒体产生的个人数据可以预测公共卫生事件、评估个人健康状况和帮助改善健康行为。介绍了国内外社交媒体分析在流行病传染病预测、雾霾监测、用户情感与健康支持、药物不良反应预警、健康生活方式建立中的积极作用，总结了利用社交媒体数据进行健康信息分析和社交媒体对健康行为的影响的相关研究文献，为后续相关实证研究提供理论支持。

Health information analysis and health promotion in social media

Social media are an important channel to spread health information and an important influencing factor for health information behaviors. The personal information on social media can predict the public health events, assess the personal health condition and help to improve the health behaviors of the public. The active role of foreign and domestic social media in predicting epidemic and infectious disease, monitoring smog, supporting user emotion and health, early warning drug adverse effects, and establishing healthy lifestyle were described. The health information analysis using the data on social media and the effect of social media on health information behaviors were summarized in order to provide the theory for the successive research.