| 论实施医院客户关系系统的医院价值 |
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| 引用本文： | 温海燕,史若飞,赵兴吉. 论实施医院客户关系系统的医院价值[J]. 中国医院管理, 2009, 29(12): 59-61 |
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| 作者姓名： | 温海燕 史若飞 赵兴吉 |
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| 作者单位： | 重庆市急救医疗中心,重庆,400014 |
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| 摘 要： | 在我国医院的发展与医疗市场现状为背景的基础上．以CRM的内涵及医院现代经营管理思想，解析“亚德”医院客户关系系统在医院实施的医院价值。
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| 关 键 词： | 客户关系管理 管理思想 医疗市场 |
The value of implementation of the customer relationship management in hospital |
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| WEN Hai-yan,SHI Ruo-fei,ZHAO Xing-ji. The value of implementation of the customer relationship management in hospital[J]. Chinese Hospital Management, 2009, 29(12): 59-61 |
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| Authors: | WEN Hai-yan SHI Ruo-fei ZHAO Xing-ji |
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| Affiliation: | (Frist-author＇s address Chongqing Emercency Medical Center. Chongqing, 400014, China ) |
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| Abstract: | Base on the background of the development in Chinese hospitals and the present situation in medical markets, combined with CRM and modern hospital management theory, the system of AD hospital customer relationship management, which values in hospital, have been analyzed. |
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| Keywords: | customer relationship management management theory medical market |
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