| 试论中医院品牌建设与中医药人才培养的关系 |
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| 引用本文： | 史俏蓉,谭利斌,黄慧琳. 试论中医院品牌建设与中医药人才培养的关系[J]. 中国医院管理, 2008, 28(2) |
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| 作者姓名： | 史俏蓉 谭利斌 黄慧琳 |
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| 作者单位： | 广东省中医院,广东,广州,510120 |
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| 基金项目： | 广东省科学技术厅课题 |
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| 摘 要： | 通过对中医院品牌建设与中医药人才培养的关系以及如何进行中医院品牌建设等方面进行探讨与分析,总结出医院只有培养优秀的中医药人才,实施品牌优势经营战略,才能在激烈的市场竞争中立于不败之地。
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| 关 键 词： | 竞争力 品牌建设 人才培养 |
Analysis of Relation Between Brand Construction and Personnel Training |
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| SHI Qiao-rong,TAN Li-bin,HUANG Hui-lin. Analysis of Relation Between Brand Construction and Personnel Training[J]. Chinese Hospital Management, 2008, 28(2) |
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| Authors: | SHI Qiao-rong TAN Li-bin HUANG Hui-lin |
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| Abstract: | To discuss and analyz the meaning and contents of brand construction,the relation between brand construction and personnel training,and how to carry though brand construction,we can draw a conclusion that is the hospital can be in the intense market competitionneutrality to the invincible position only to train outstanding Chinese medicine talented person,the implementation brands uperiority management strategy. |
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| Keywords: | competing power brand construction personnel training |
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