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市场营销专业卫生统计学教学改革效果评价
引用本文:刘婷婕,许亮文,马海燕,张良吉,郑颖.市场营销专业卫生统计学教学改革效果评价[J].中国高等医学教育,2008(9).
作者姓名:刘婷婕  许亮文  马海燕  张良吉  郑颖
作者单位:杭州师范大学,浙江杭州,310036
基金项目:杭州市师范大学教改课题 
摘    要:为评价市场营销专业(医药营销方向)卫生统计学教学改革效果,对杭州师范大学市场营销专业2003-2005级学生进行了问卷调查。结果表明本次教改对学生的学习认知、成绩和技能方面都有提高作用,也发现学生学习自主性降低,现代化教学手段教学效果有缺陷等问题。

关 键 词:卫生统计学  教学改革  效果评价

Evaluation of teaching reform of health statistics among marketing undergraduates
LIU Ting-jie,XU Liang-wen,MA Hai-yan,ZHANG Liang-ji,ZHENG Ying.Evaluation of teaching reform of health statistics among marketing undergraduates[J].China Higher Medical Education,2008(9).
Authors:LIU Ting-jie  XU Liang-wen  MA Hai-yan  ZHANG Liang-ji  ZHENG Ying
Institution:LIU Ting-jie,XU Liang-wen,MA Hai-yan,et al.(Hangzhou Normal University,Hangzhou 310036,Zhejiang,China)
Abstract:In order to evaluate the effectiveness of the teaching reform of health statistics among marketing undergraduates,a questionnaire was conducted among 2003-2005 marketing undergraduates of Hangzhou Normal University.The result shows that the reform of teaching mode is useful in improving students' learning attitude,objectives,methods and their demand on health statistics.The role of teachers and students should be converted.The modern teaching methods should be combined with the traditional ones.More cases,w...
Keywords:cooperative education  higher medicine  talent training  
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