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| 关于医院如何培养忠诚顾客的思考 | |
| 引用本文： | 谢欣,刘旭东,曹志辉,邵永祥. 关于医院如何培养忠诚顾客的思考[J]. 中国医院管理, 2005, 25(3): 30-32 |
| 作者姓名： | 谢欣 刘旭东 曹志辉 邵永祥 |
| 作者单位： | 1. 哈尔滨医科大学,黑龙江,哈尔滨,150000 2. 华北煤炭医学院,河北,唐山,063000 3. 昆明医学院,云南,昆明,650031 |
| 摘 要： | 文章作者对忠诚顾客的定义以及培养忠诚顾客的重要意义做了系统的阐述.针对医院如何培养忠诚顾客,提出了好的建议,包括通过提高顾客的满意度来提高顾客忠诚度,利用约束条件提高顾客忠诚度,通过服务补救提高顾客忠诚度. |
| 关 键 词： | 顾客 忠诚 服务补救 |
| 文章编号： | 1001-5329（2005）03-0030-03 |
| 收稿时间： | 2004-12-03 |
| 修稿时间： | 2004-12-03 |
Reflection on the Hospital for Training Loyal Customers |
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| Xie Xin,Liu Xudong,Cao Zhihui. Reflection on the Hospital for Training Loyal Customers[J]. Chinese Hospital Management, 2005, 25(3): 30-32 | |
| Authors: | Xie Xin Liu Xudong Cao Zhihui |
| Affiliation: | School of Public Health, Harbin Medical University, Harbin, 150000, PRC |
| Abstract: | In the context of-fierce competition of medical services,hospital managers pay more attention to the study on customer loyalty.ln the paper,definition of customer loyalty and significance of training loyal customer are described.Finally,the author gives some suggestfons to train loyal customer,including improving patient's satisfaction, utilizing restrain conditions and services remedy to train the loyal customer. |
| Keywords: | customer loyalty service remedy |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |