Internet research: improving traditional community analysis before launching a practice. |
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Authors: | B Barresi C Scott |
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Institution: | Partner Provider Health, Inc., Malden, Massachusetts, USA. |
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Abstract: | Optometric practice management experts have always recommended that optometrists thoroughly research the communities in which they are considering practicing. Until the Internet came along, demographic research was possible but often daunting. Today, say these authors, it's becoming quite a bit easier ... and they show us how. |
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