| 树立品牌意识 加强科技期刊的内涵建设 |
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| 引用本文： | 张立群,魏丽惠. 树立品牌意识 加强科技期刊的内涵建设[J]. 中华医学科研管理杂志, 2010, 23(5): 333-333,350. DOI: 10.3760/cma.j.issn.1006-1924.2010.05.018 |
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| 作者姓名： | 张立群 魏丽惠 |
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| 作者单位： | 北京大学人民医院《中国妇产科临床杂志》编辑部,北京,100044 |
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| 摘 要： | 科技期刊是传播科技信息的重要载体,是科技情报的重要来源.树立品牌意识是科技期刊内涵建设的重要内容.也是当代科技期刊事业发展的趋势,应当引起重视.
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| 关 键 词： | 科技期刊 品牌意识 内涵建设 |
Building branding awareness, emphasizing on inner quality of academic journals |
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| ZHANG Li-qun,WEI Li-hui. Building branding awareness, emphasizing on inner quality of academic journals[J]. Chinese Journal of Medical Science Research Management, 2010, 23(5): 333-333,350. DOI: 10.3760/cma.j.issn.1006-1924.2010.05.018 |
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| Authors: | ZHANG Li-qun WEI Li-hui |
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| Affiliation: | .( Chinese Journal of Clinical Obstetrics and Gynecology Editorial Board, People＇s Hospital of Peking University,Beijing 100044,P. R. China) |
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| Abstract: | Academic Journals is an important carrier and source of the technology information. Establishing branding awareness is a critical to improvement of journals and a contemporary science and technology trend journal in science -technology field. Therefore, branding awareness is worthy to be emphasized. |
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| Keywords: | Academic Journal Branding awareness Inner quality |
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