| 高等中医药院校市场营销专业人才培养模式的探索与实践 |
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| 引用本文： | 宫春博,康怀兴. 高等中医药院校市场营销专业人才培养模式的探索与实践[J]. 中国高等医学教育, 2014, 0(5): 58-59 |
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| 作者姓名： | 宫春博 康怀兴 |
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| 作者单位： | 山东中医药大学,山东济南250355 |
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| 基金项目： | 山东中医药大学2011年教学改革研究项目 |
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| 摘 要： | 论文分析了高等中医药院校市场营销专业人才培养模式面临的问题,在确定人才培养目标,构建课程体系,加强师资队伍建设,完善实习教学体系四个方面进行了探索与实践,为高等中医药院校市场营销人才的培养提供了借鉴。
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| 关 键 词： | 中医药院校 市场营销专业 人才培养模式 探索 |
The exploration and implementation of marketing talents training model in TCM colleges |
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| Gong Chunbo,Kang Huaixing. The exploration and implementation of marketing talents training model in TCM colleges[J]. China Higher Medical Education, 2014, 0(5): 58-59 |
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| Authors: | Gong Chunbo Kang Huaixing |
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| Affiliation: | ( Shandong University of Traditional Chinese Medicine,250355, China) |
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| Abstract: | The article analyzes issues facing the talents training model of marketing students in TCM colleges. It explores four a;spects of talent training goal,curriculum system,teaching faculty development and practice teaching system which provides reference for the training of marketing talents in TCM colleges. |
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| Keywords: | TCM colleges marketing major the talents training model exploration |
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