认知"连贯性"与超文本设计

线性文本与超文本的区别,不只在于文本的结构方式、技术实现方式、阅读写作方式和存储记忆方式等方面,还在于文本的媒体表现方式.狭义的超文本,意指跨越文本局限、打破线性结构的语篇组织方式;广义的超文本,则是指运用超文本标示语言(HTML),经数字化编辑而成的包括文本、音乐、图像、动画、影视等一切表意媒体的信息集合(超文本语篇).因此,超文本连贯性,除了具有线性文本的特征,更有其自身的特点,以视觉原理为基础的数字化修辞手段便是主要手段之一.

Coherence of Cognition and Design of the Hypertext

The linear text is different from the hypertext not only in the structure of the text, the realization of technology, the style of reading and writing, and the way of storage and memory, but also in the media representation of the text. In a narrow sense, the hypertext means breaking the limitation of the text and discourse organization which is linear structured. In a broad sense, it means the information collection of all kinds of media which can express meaning (e.g. text, music, image, cartoon, movie, et.) by digitalizing HTML. Therefore, besides the features of the linear text, the coherence of the hypertext also has its own characteristics. The digitalized rhetoric based on visual theory is just one of the most important means.