| 更新营销观念打造医院特色服务品牌 |
| |
| 引用本文： | 王莉,徐建立,刘东国,周经志,薛文英.更新营销观念打造医院特色服务品牌[J].中国卫生事业管理,2011,28(9). |
| |
| 作者姓名： | 王莉 徐建立 刘东国 周经志 薛文英 |
| |
| 作者单位： | 首都医科大学附属北京世纪坛医院,北京,100038 |
| |
| 摘 要： | 医院营销是展示医院、提高医院知名度的重要途径.铸造品牌是医院在市场竞争中赢得信誉和吸引病人的基本手段.更新营销观念,适应市场发展,打造医院特色品牌至关重要.近年来,众多医院强化医疗质量及学科建设,全力打造技术品牌;立足市场定位,全方位提升服务品牌;坚持"无疆大爱",开拓创新文化品牌;加大品牌宣传力度,构建现代市场营销战略,医院声誉与日俱增.在品牌的支撑下,医院入院出院病人、急诊病人、手术例数逐年增加,住院病人床位使用率、床位周转次数明显提高,患者平均住院日逐年下降,患者满意度调查满意度百分比逐年上升.为医院在激烈的市场竞争中发展创造了良好条件.
|
| 关 键 词： | 管销 医院 特色品牌 |
Renew marketing strategies for constructing hospital unique services brand |
| |
| Wang Li,et al..Renew marketing strategies for constructing hospital unique services brand[J].Chinese Health Service Management,2011,28(9). |
| |
| Authors: | Wang Li |
| |
| Institution: | Wang Li,et al. medical service department,Beijing millennium monument hospital affiliated of capital medical university,Beijing,P.R.China. |
| |
| Abstract: | Hospital marketing is an important way to demonstrate hospital and increase popularity.Brand building is the basic means to win credibility and attract patients in the market competition.It is very important to renew marketing strategies to adapt to the market development,and to build the hospital unique services brand.Recently,many hospitals strengthen the medical services quality and the construction of medical disciplines,to build technology brands;enhance all-round service brand according to market posi... |
| |
| Keywords: | marketing hospital unique services brand |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
