| 医院内部行销、员工工作满足与顾客导向关系的结构方程模型分析 |
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| 引用本文： | 施佳华,祁国华,应庆茹,姚坚.医院内部行销、员工工作满足与顾客导向关系的结构方程模型分析[J].中国卫生资源,2011,14(5):319-321. |
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| 作者姓名： | 施佳华 祁国华 应庆茹 姚坚 |
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| 作者单位： | 1. 上海市黄浦区体检站,上海,200011
2. 上海市第二人民医院,上海,200011 |
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| 基金项目： | 上海市黄浦区科技攻关计划基金 |
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| 摘 要： | 目的:探讨医院内部行销对员工工作满足与顾客导向行为的影响。方法:以上海市某医院279名在职员工为研究对象,进行问卷调查,用结构方程模型技术探讨三者关系。结果:内部行销直接正向影响工作满足(路径系数β=0.84);工作满足直接正向影响顾客导向(路径系数β=0.68);内部行销间接正向影响顾客导向,间接效果为0.571;工作满足在内部行销对顾客导向行为的影响中起中介变量作用。结论:医院内部行销行为会影响员工的工作满足,进而影响其顾客导向行为。
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| 关 键 词： | 内部行销 工作满足 顾客导向 结构方程模型 |
The relationship among hospital internal marketing, employees' job satisfaction and customer orientation: an structural equation modeling study |
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| SHI Jia-hua,QI Guo-hua,YING Qing-ru,YAO Jian.The relationship among hospital internal marketing, employees' job satisfaction and customer orientation: an structural equation modeling study[J].Chinese Health Resources,2011,14(5):319-321. |
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| Authors: | SHI Jia-hua QI Guo-hua YING Qing-ru YAO Jian |
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| Institution: | SHI Jia-hua1,QI Guo-hua2,YING Qing-ru2,YAO Jian2(1.Huangpu District Medical Examination Center,Shanghai 200011,China,2.Shanghai Second People's Hospital,China) |
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| Abstract: | Objective: To study the influence of internal marketing on job satisfaction and customer orientation.Methods: Two hundred and seventy-nine staff in one of Shanghai hospitals were investigated through questionnaires to explore the relationship among internal marketing,job satisfaction and customer orientation with structural equation modeling(SEM).Results: Internal marketing had direct and positive effectiveness on job satisfaction(coefficient 0.84),job satisfaction had direct and positive effectiveness on c... |
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| Keywords: | Internal marketing Job satisfaction Customer orientation SEM |
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