| 论处方药向非处方药的成功转换 |
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| 引用本文： | 杨莉,李野,赵健. 论处方药向非处方药的成功转换[J]. 中国药房, 2005, 16(6): 407-409 |
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| 作者姓名： | 杨莉 李野 赵健 |
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| 作者单位： | 沈阳药科大学工商管理学院,沈阳市,110016 |
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| 摘 要： | 目的 :为处方药成功转换为非处方药提供思路。方法 :介绍各国处方药向非处方药转换的典型案例 ,分析其成功和失败的原因。结果与结论 :推荐处方药向非处方药成功转换的策略 ;处方药向非处方药转换后的前景取决于一系列因素的未来发展趋势。
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| 关 键 词： | 处方药 非处方药 转换 |
| 文章编号： | 1001-0408(2005)06-0407-03 |
| 修稿时间： | 2004-11-25 |
Discussion on Successful Conversion of Prescribed Drug into OTC |
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| YNAG Li,LI Ye,ZHAO Jian. Discussion on Successful Conversion of Prescribed Drug into OTC[J]. China Pharmacy, 2005, 16(6): 407-409 |
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| Authors: | YNAG Li LI Ye ZHAO Jian |
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| Abstract: | OBJECTIVE:To research how to successfully convert prescribed drug into OTC and to predict the conversion prospect.METHODS:Several prescribed drug-OTC conversion cases in some countries of the world were introduced and the reasons for success or failure were analyzed.RESULTS & CONCLUSIN:The strategy of successful conversion of prescribed drug into OTC is recommended.The conversion prospect depends on the future development trend of a series of factors. |
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| Keywords: | Prescribed drug OTC Conversion |
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