Readiness for community-based bicycle helmet use programs: a study using community-and individual-level readiness models |
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Authors: | Kakefuda Itsumi Stallones Lorann Gibbs Julie |
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Institution: | Colorado Injury Control Research Center, Department of Psychology, Colorado State University, 100 Sage Hall, Fort Collins, CO 80523-1879, USA. kakefuda@lamar.colostate.edu |
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Abstract: | Understanding community context is as important to develop effective community-based injury prevention programs as assessing attitudes and behaviors among individuals. Readiness of a community toward community efforts to promote bicycle helmet use and of individuals to use bicycle helmets were examined in a northern Colorado town in the United States, using a semi-qualitative approach. Community readiness and individual readiness to prevent injuries through use of bicycle helmets differed across groups. The findings provide a better understanding of interactions between community perceptions and individual attitudes and behaviors. Further, target groups for improving bicycle helmet use were identified. |
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