| 《药品营销策划》实践教学的探索 |
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| 引用本文： | 张雪,冯夏红. 《药品营销策划》实践教学的探索[J]. 辽宁中医药大学学报, 2010, 0(5) |
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| 作者姓名： | 张雪 冯夏红 |
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| 作者单位： | 辽宁中医药大学经济管理学院; |
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| 摘 要： | 《药品营销策划》是一门实践性很强的边缘学科,是一门培养学生如何将药品营销知识和方法综合运用到实践活动中去的课程,它的实践教学设计,必须打破传统做法进行。试图寻找该门课程新的实践教学途径,将大学生创业项目策划在课程实践教学中得以运用。
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| 关 键 词： | 创业大赛 营销策划 实践教学 |
Exploration of the Practical Teaching for the Course of Drug Marketing Planning |
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| ZHANG Xue,FENG Xia-hong. Exploration of the Practical Teaching for the Course of Drug Marketing Planning[J]. Journal of Liaoning University of Traditional Chinese Medicine, 2010, 0(5) |
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| Authors: | ZHANG Xue FENG Xia-hong |
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| Affiliation: | Liaoning University of Traditional Chinese Medicine/a>;Shenyang 110032/a>;Liaoning/a>;China |
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| Abstract: | Pharmaceutical marketingis a very practical edge disciplines,is a pharmaceutical students how to approach marketing the integrated use of knowledge and activities to practice the course,which the practice of instructional design,it must break with traditional practice.In this paper,the course trying to find new ways to practice teaching,the students start their own business planning in the curriculum to use in the practice of teaching. |
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| Keywords: | business plan competition marketing planning practical teaching |
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