| 医药营销专业课程体系的构建与评价 |
| |
| 引用本文： | 孔祥金. 医药营销专业课程体系的构建与评价[J]. 医学教育探索, 2009, 8(12): 1488-1490 |
| |
| 作者姓名： | 孔祥金 |
| |
| 作者单位： | 大连医科大学社会科学与管理科学学院,116044 |
| |
| 摘 要： | 探索医药市场营销专业的课程结构体系,是医药营销专业健康发展迫切需要解决的问题。科学合理的医药市场营销专业课程结构体系,要充分体现＂市场营销＂的专业主体地位,突出专业属性,将＂医学与药学＂作为专业领域,突出本身专业特色。
|
| 关 键 词： | 医药市场营销 课程体系 专业 |
The creation and evaluation of the pharmaceutical marketing curriculum system |
| |
| KONG Xiang-jin. The creation and evaluation of the pharmaceutical marketing curriculum system[J]. Researches in Medical Education, 2009, 8(12): 1488-1490 |
| |
| Authors: | KONG Xiang-jin |
| |
| Affiliation: | KONG Xiang-jin( Social science and Administration School,Dalian Medical University,Dalian 116044, China) |
| |
| Abstract: | To explore the training objectives and curriculum structure of the medicine marketing is the problem concerning the healthy development of pharmaceutical marketing,which needs to be addressed urgently.Scientific and reasonable curriculum system of medical marketing should fully embody the subject status of ＂marketing＂,highlight the professional attributes,put the ＂Medicine and Pharmacy＂as a professional field,and give prominance to the professional characteristics. |
| |
| Keywords: | Medicine marketing Curriculum system Specialty |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
