| 医院学科品牌建设策略探索与实践 |
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| 引用本文： | 鲜荣华,林叶青,吴冰,梁永刚.医院学科品牌建设策略探索与实践[J].中国医院,2011,15(2):60-62. |
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| 作者姓名： | 鲜荣华 林叶青 吴冰 梁永刚 |
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| 作者单位： | 南京军区福州总医院医务部,350025,福建省福州市西二环北路156号 |
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| 摘 要： | 探讨了品牌建设、医院品牌建设、学科品牌建设的概念。指出创建医院学科品牌具有三项重要意义。提出了创建医院学科品牌的主要策略应着力加强学科人才建设、平台建设、技术建设、诚信建设。以福州总医院学科品牌建设四个主要做法及取得的成效为例,剖析了医院创建学科品牌的经验和取得的主要成果。
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| 关 键 词： | 医院管理 学科建设 品牌建设 策略 |
Thoughts and practice on building hospital discipline brand |
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| XIAN Ronghua,LIN Yeqing,WU Bing,et al.Thoughts and practice on building hospital discipline brand[J].Chinese Hospitals,2011,15(2):60-62. |
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| Authors: | XIAN Ronghua LIN Yeqing WU Bing |
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| Institution: | XIAN Ronghua,LIN Yeqing,WU Bing,et al Department of Medical Affair,Fuzhou General Hospital,Nanjing Military Command,No.156,North,West 2nd Ring Road,Fuzhou,350025,Fujian Province,PRC |
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| Abstract: | Conceptions of creating brand,creating hospital brand and creating discipline brand are discussed.Means of building hospital brand are also discussed.The strategies of building hospital brand include strengthening human resources training,building platform,improving technology and increasing honesty.Practice and effectiveness of brand construction in Fuzhou general hospital are analyzed as a case to summary the experience and main effectiveness of creating hospital discipline brand. |
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| Keywords: | hospital management discipline construction creating brand strategy |
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