| 微信平台在医学院校图书馆阅读推广服务中的应用 |
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| 引用本文： | 王聪,邱宇红. 微信平台在医学院校图书馆阅读推广服务中的应用[J]. 中华医学图书情报杂志, 2016, 25(12): 57-60 |
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| 作者姓名： | 王聪 邱宇红 |
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| 作者单位： | 中国医科大学图书馆，辽宁 沈阳110001,中国医科大学图书馆，辽宁 沈阳110001 |
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| 摘 要： | 通过文献分析法、对比分析法，结合其他高校图书馆微信平台阅读推广的实例，总结出目前中国医科大学图书馆微信公众平台在阅读推广服务中存在媒介形式未被充分利用、内容的趣味性不高、用户的参与度不高等不足，指出了微信公众平台在未来阅读推广服务中的发展方向，如微课、微电影、将读者分类、建立微信卡通形象来扩大服务范围、激发读者阅读兴趣。
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| 关 键 词： | 微信平台；阅读推广；图书馆服务；医学高校图书馆 |
| 收稿时间： | 2016-09-29 |
Application of WeChat platform in reading extension service in medical academic library |
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| WANG Cong and QIU Yu-hong. Application of WeChat platform in reading extension service in medical academic library[J]. Chinese Journal of Medical Library and Information Science, 2016, 25(12): 57-60 |
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| Authors: | WANG Cong and QIU Yu-hong |
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| Affiliation: | Library of China Medical University, Shenyang 110001, Liaoning Province, China and Library of China Medical University, Shenyang 110001, Liaoning Province, China |
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| Abstract: | The problems, such as non-full utilization of media, low interesting and participation of users, in reading extension service provided by the WeChat public platform in Library of China Medical University were summarized by literature analysis and comparative analysis with the reading extension service provided by the WeChat platform in other academic libraries as examples, and suggestions were proposed for the application WeChat public platform in future reading extension service. |
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| Keywords: | WeChat platform Reading extension Library service Medical academic library |
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