| 试论医院营销管理 |
| |
| 引用本文： | 周民伟,陈昊,王蜀燕,罗秀莲.试论医院营销管理[J].解放军医院管理杂志,2008,15(11):1050-1051. |
| |
| 作者姓名： | 周民伟 陈昊 王蜀燕 罗秀莲 |
| |
| 作者单位： | 广州军区广州总医院医务部,广州,5100l0 |
| |
| 摘 要： | 本文就医院营销组织的构建、营销队伍的培养、医疗服务的营销组合3方面进行了探讨，并针对医院营销方面存在的问题，提出应重视医院服务营销、确定目标市场需求、制定医疗服务市场营销计划等对策。
|
| 关 键 词： | 医院管理 营销管理 |
Hospital Marketing Management |
| |
| ZHOU Min-wei,CHEN Hao,WANG Shu-yan,LUO Xiu-liang.Hospital Marketing Management[J].Hospital Administration Journal of Chinese People's Liberation Army,2008,15(11):1050-1051. |
| |
| Authors: | ZHOU Min-wei CHEN Hao WANG Shu-yan LUO Xiu-liang |
| |
| Institution: | ZHOU Min-wei, CHEN Hao, WANG Shu-yan, LUO Xiu- liang( Department of Medical Affair, Guangzhou General Hospital, Guangzhou Military Area Command, Guangzhou 510010) |
| |
| Abstract: | Three aspects to construct hospital marketing system were discussed including construction of the organization, cultivation of the staff and marketing combination of medical service, and then according to the problems in hospital marketing, the measures were proposed as paying attention to marketing, defining target market demands and formulating marketing programs of medical service. |
| |
| Keywords: | hospital management marketing management |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
