Ghettoizing Outdoor Advertising: Disadvantage and Ad Panel Density in Black Neighborhoods |
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Authors: | Naa Oyo A Kwate Tammy H Lee |
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Institution: | (1) Department of Sociomedical Sciences, Mailman School of Public Health, Columbia University, New York, NY, USA;(2) Department of Sociomedical Sciences, Mailman School of Public Health, Columbia University, 722 W. 168th Street, 9th Floor, New York, NY 10032, USA |
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Abstract: | This study investigated correlates of outdoor advertising panel density in predominantly African American neighborhoods in
New York City. Research shows that black neighborhoods have more outdoor advertising space than white neighborhoods, and these
spaces disproportionately market alcohol and tobacco advertisements. Thus, understanding the factors associated with outdoor
advertising panel density has important implications for public health. We linked 2000 census data with property data at the
census block group level to investigate two neighborhood-level determinants of ad density: income level and physical decay.
Results showed that block groups were exposed to an average of four ad spaces per 1,000 residents and that vacant lot square
footage was a significant positive predictor of ad density. An inverse relationship between median household income and ad
density did not reach significance, suggesting that relative affluence did not protect black neighborhoods from being targeted
for outdoor advertisements.
Kwate and Lee are with the Department of Sociomedical Sciences, Mailman School of Public Health, Columbia University, New
York, NY, USA. |
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Keywords: | African American/black Neighborhoods Outdoor advertising Disorder |
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