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基于PLS的广东社区中医药服务公众满意度研究
引用本文:李 亮,孙晓生.基于PLS的广东社区中医药服务公众满意度研究[J].南京医科大学学报,2012(4):246-250.
作者姓名:李 亮  孙晓生
作者单位:广州中医药大学,广东 广州 510006;广州中医药大学,广东 广州 510006
基金项目:泉州师范学院科研基金项目(2012XGA02)
摘    要:目的:参考顾客满意度指数模型建立社区中医药服务公众满意度结构方程模型,以广州?深圳?汕头?惠州和湛江5个城市为例,对广东省社区中医药服务现状进行分析?方法:以偏最小二乘法(PLS)为拟合方法,开展广东省社区中医药服务公众满意度的实证研究?结果:广东省社区中医药服务公众满意度结构方程模型拟合度理想,具有可行性?结论:针对测评结果提出要进一步推动社区公众满意度测评,提高社区中医药服务的综合质量,改善影响满意度的重要因素

关 键 词:广东省  社区中医药服务  公众满意度  PLS
收稿时间:2012/6/10 0:00:00

An assessment of public satisfaction on community traditional Chinese medicine service based on PLS in Guangdong province
LI Liang and SUN Xiao-sheng.An assessment of public satisfaction on community traditional Chinese medicine service based on PLS in Guangdong province[J].Acta Universitatis Medicinalis Nanjing,2012(4):246-250.
Authors:LI Liang and SUN Xiao-sheng
Institution:School of Economics and Management,Guangzhou University of Chinese Medicine, Guangzhou 510006,China;School of Economics and Management,Guangzhou University of Chinese Medicine, Guangzhou 510006,China
Abstract:Objective:To make the public satisfaction structural equation model for community traditional Chinese medicine service by referring to the customer satisfaction model, and to analyze the current situation of community traditional Chinese medicine service in the city group of Guangzhou, Shenzhen, Shantou, Huizhou and Zhanjiang in Guangdong province. Methods: Using the method of PLS, an empirical study on the public satisfaction with the community traditional Chinese medicine service in Guangdong province was conducted. Results: The study revealed that the satisfaction index model was feasible for assessing the community traditional Chinese medicine service in Guangdong province. Conclusion: The results showed that satisfaction assessments should be promoted further, the quality of traditional Chinese medicine service in community should be reformed, and the important factors that affected satisfaction should be improved.
Keywords:Guangdong province  community traditional Chinese medicine service  public satisfaction  PLS
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