基于微信平台的健康信息行为研究:基本特征、主题范畴与展望

目的/意义 梳理基于微信平台的健康信息行为研究现状,把握研究动态、拓宽媒介视角。方法/过程系统搜集国内外文献,运用内容分析法统计其发文趋势、研究方法和研究对象,归纳分析主题范畴并展望未来发展方向。结果/结论 问卷调查法和访谈法广泛应用于微信平台健康信息行为研究中；老年微信用户和公众号功能成为热点研究对象；主要研究主题可归纳为健康信息使用行为、健康信息采纳行为、健康信息传播行为和持续使用行为4个范畴。未来应进一步丰富研究方法、细分研究对象、厘清主题内涵及外延。

Study on Health Information Behavior Based on WeChat Platform:Basic Characteristics,Subject Category and Prospect

Significance The paper reviews the status quo of health information behavior research based on WeChat platform, grasps the research trends, and broadens the media perspective. Method/Process It systematically collects domestic and foreign literature, uses content analysis method to analyze the article publishing trend, research methods and research objects, summarizes and analyzes the subject category, and prospects the future development direction. Result/Conclusion Questionnaire survey and interview methods are widely used in the study of health information behavior on WeChat platform. The elderly users and the public account functions of WeChat platform become hot research objects. The subjects can be summarized into four categories:information using behavior, information adoption behavior, information dissemination behavior and continuous usage behavior. In the future, it is necessary to enrich research methods, subdivide research objects and clarify subject connotation and extension.