疫情常态化防控下肿瘤医院发展的PEST分析与策略探讨

目的探讨新型冠状病毒肺炎疫情常态化防控下肿瘤专科医院发展的外部环境变化,结合医院实践提出针对性策略。方法运用PEST模型,分析常态化防控下肿瘤专科医院的政治、经济、社会和技术环境,并以某肿瘤专科医院为例进行具体分析,提出总体策略。结果疫情常态化防控条件下,肿瘤专科医院面对着与其他类型医疗机构共通或特异的崭新环境。针对环境变化,案例医院采取防控与救治相整合、线下与线上相整合、院内院外资源相整合的应对策略,推动医院各项工作的恢复和提升。结论肿瘤专科医院和政府部门应全面把握防控常态化带来的环境变化,围绕疫情防控和肿瘤防治两大主线,制定涵盖短期和中长期等不同时段、更具整合特点的肿瘤专科医院发展策略。

Development strategy of cancer hospitals under normalized epidemic prevention and control based on a PEST analysis

Objective To explore the external factors of the development of cancer hospitals under normalized epidemic prevention and control,and to propose targeted strategies in accordance with existing practice.Methods PEST model was used to analyze the political,economic,social and technological environment of specialized cancer hospitals,with an overall strategy proposed based on the specific analysis of a cancer hospital.Results In the era of normalized epidemic prevention and control,cancer hospitals were facing a new environment that was common or unique to other types of medical institutions.In response,the case hospital had adopted such strategies as integrating prevention and control with medical services,integrating offline with online services,and integrating internal and external resources to promote its recovery and development.Conclusions Cancer hospitals and government should fully leverage the environmental changes incurred by the normalization of prevention and control,and formulate a more integrated development strategy covering short,medium up to long term conditions,based on the two major objectives of epidemic prevention and control and cancer prevention and medical services.