利益相关者理论下公立医院的文化价值取向

公立医院的利益相关者主要包括政府、市场、患者和医院员工,其相对应的利益相关者导向分别为政府导向、竞争者导向、顾客导向和员工导向。各种利益相关者客观存在并同时对物质、行为、制度和精神等四个层面的医院文化形成产生合力,在明确利益相关者导向定位之前,互相博弈和角力。深化公立医院体制机制改革的背景下,基于利益相关者理论,结合公立医院的利益相关者导向定位对医院文化建设发展的影响,公立医院文化应以坚持社会效益重于个体利益、转换医疗模式以健康为导向、定位于服务行业强调顾客导向为价值取向。

Cultural Value Orientation in Public Hospitals in Accordance with Stakeholder Theory

The stakeholders of public hospitals are government,market,patient,hospital staff,and the relevant ori- entations of the stakeholders include those of government, competitor, customer and staff. The various stakeholders exist ob- jectively and form joint force regarding the four aspects of hospital culture： material, behavior, system and spirit, which compete and wrestle with each other before fixing their positions. In the background of deepening the reform of system and mechanism in public hospitals, the culture of public hospitals, basing on the theory of stakeholder and combining with the effect of stakeholders＇orientation on the construction and development of hospital culture, the culture of public hospitals should weigh social benefit over individual interest, transform medical mode into the one in service industry oriented by fit- ness, focusing on orientations of customer and value.