| 医药代表压力源分析与压力管理模式 |
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| 引用本文： | 陈晶,刘皓,杨舒杰. 医药代表压力源分析与压力管理模式[J]. 中国药房, 2007, 18(16): 1209-1212 |
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| 作者姓名： | 陈晶 刘皓 杨舒杰 |
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| 作者单位： | 沈阳药科大学工商管理学院,沈阳市,110016 |
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| 摘 要： | 目的:进一步完善组织对医药代表的管理。方法:分析医药代表的压力源,探讨医药代表的压力管理模式。结果与结论:实施有效的组织压力管理可以提高医药代表的工作绩效和保证组织的可持续发展。
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| 关 键 词： | 医药代表 压力源 压力管理 |
| 文章编号： | 1001-0408（2007）16-1209-04 |
| 收稿时间： | 2006-08-04 |
| 修稿时间： | 2006-08-042007-02-03 |
Source of Pressure of Medicinal Representatives and Management Model of Pressure |
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| CHEN Jing,LIU Hao,YANG Shujie. Source of Pressure of Medicinal Representatives and Management Model of Pressure[J]. China Pharmacy, 2007, 18(16): 1209-1212 |
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| Authors: | CHEN Jing LIU Hao YANG Shujie |
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| Affiliation: | School of Business Administration, Shenyang Pharmaceutical University, Shenyang 110016, China |
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| Abstract: | OBJECTIVE:To improve organization's management on medicinal representatives(MR)in China.METHODS:The source of the pressure of MR' was analyzed and the management model for the pressure of MR was discussed.RESULT & CONCLUSION:The effective management on the pressure of MR can enhance the work performance of MR and ensure the sustained development of organization. |
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| Keywords: | Medicinal representatives Source of pressure Management of pressure |
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