探索与人类健康状态相适应的医疗营销策划

医院的生存与发展除了过硬的医疗质量、顶级的医学人才、上乘的医疗水平和科学的管理理念外,设计并实施与人类健康状态相适应的医疗营销策划也是必不可少的,应该纳入医院的战略决策之中,成为医院发展的组成部分之一,与医院的医疗、教学、科研和管理一起共同支撑医院健康、有序的参与市场竞争,并确保其核心竞争力的不断提升.

To probe the medical marketing plan suitably human being

The medical marketing plan is necessary for hospital beyond the qualified medial quality, advanced medical workers, advanced medical technique and scientific management. Medical marketing plan should involve the strategy making, be a part of hospital development plan, and be a support with medical services, training, research and management of medical competition.It would ensure the core competition grown.