试论品牌管理在制药业中的潜能

目的:发掘制药业品牌管理的潜能,探讨品牌管理在制药业中的重要性。方法:从制药业目前的环境入手,分析品牌管理的发展机遇。结果与结论:制药业的品牌管理面临前所未有的发展契机。随着产品时代的结束,品牌管理已成为制药业获得竞争优势的一项重要资源。     

Work Place Health Promotion

This article deals with the question of whether and how much workplace health promotion measures have infiltrated the working world and which factors determined the results of health promotion programs for the enterprises. To answer this question we conducted a longitudinal study (measuring times: 1997 and 2003) in 150 enterprises in Hessen and Thueringen of the service sector and metal branch. A standardized questionnaire was used to collect the data. One of the results was that the high level of occupational safety and health (OSH) obtained was greatly appreciated by the enterprises interviewed. Many of the enterprises (82.7%) were able to implement at least one workplace health promotion (WHP) measure, mostly assessments of occupational health risks and behavior-oriented offers. The portion of businesses with a very good to sufficient level of workplace health promotion increased clearly from 16.0% in 1997 to 27.4% in 2003. Half of the enterprises interviewed confirmed the need for information and consultation in questions about occupational safety and health issues and workplace health promotion. They expected support particularly from the institutions for statutory occupational accident insurance, health insurance companies, public institutions for labor protection and safety engineering, as well as from the advisory boards of the trade unions. These institutions definitely need to address the consultation requests from the enterprises, as the lack of information and contact persons was one of the reasons why workplace health promotion measures could not be implemented.This study was commissioned by the Hans Boeckler Foundation and the SMBG and translated by Evelyn Jäck     

探索制药工程本科专业培养方案新思路

对国内外大学制药工程专业进行了调研、考察，邀请校内有关专家进行多次论证，并通过培养方案的可行性答辩，认为制药工程人才应具备厚基础、宽口径、重实践的知识结构；课程体系设置为通识类、学科类与集中实践三部分。     

药物分析课程教学改革与学生创新能力培养的探索

为加强学生创新能力的基本素质培养 ,在药物分析课程教学中注重教材内容的先进性和科学性与多种教学方式的探索 ,并力求通过课堂教学和实践教学在内容上和形式上的科学、合理的安排 ,最终培养学生在我国药物研究从仿制为主到创制新药为主的历史性转变中 ,具备为提高药品质量所需的独立分析问题和解决问题的能力     

美国制药工程教育一瞥

美国的制药行业产值约占全球的三分之二 ,面对药物研发和生产制造过程的困难 ,企业兼并重组 ,研发战略正在改变。制药工程可望提高研发效率 ,优化生产制造过程 ,从而降低成本。制药工程教育可能是解决行业问题的理想方案     

美国的药学博士教育

随着医药工业化进程的加剧和药学服务模式的变化而产生、发展的药学博士教育,现已成为美国唯一的药学入门学位。药学博士教育改变了传统单一、以“药”为中心的药学教育模式,转而更加注重与临床的结合,学生在获得学位前必须积累较为丰富的临床实际用药经验。相应的药学博士的培养时间从原药学本科的四年提高到高中毕业后六年以上或药学本科毕业继续三到四年的时间。     

β-环糊精包结芪玄益心胶囊中挥发油的实验研究

目的:研究β-环糊精包结芪玄益心胶囊中挥发油的最佳工艺条件.方法:通过正交设计分析方法进行多因素多水平试验,以挥发油利用率和含油率为考察指标,评定包结工艺的优劣.结果:搅拌法最佳包结工艺条件是水与β-环糊精的配比为1:4,油与β-环糊精的配比为1:6,包结时间为6h,包结温度为75℃.结论:β-环糊精包结工艺更有效地稳定挥发油的有效成分.     

对药品零售连锁业有关问题的思考

目的:规范药品连锁企业经营行为,促进药品连锁行业健康发展。方法:分析目前药品连锁企业存在的突出问题,并提出相应对策与措施。结果与结论:只有制订规范且配套的管理措施,药品连锁业才能健康、有序发展。