Video messaging: What works to persuade mothers to supervise young children more closely in order to reduce injury risk?

Recent research reveals that supervision can be a protective factor for childhood injury. Parents who closely supervise young children at home have children who experience fewer injuries. What is not known, however, is what messaging approaches (e.g., injury statistics, graphic images of injured children, personal testimonials by parents) are best to persuade parents to supervise more closely. Using video as the medium, the present focus group study of urban Canadian mothers explored their reactions to different formats and messages in order to: identify best practices to convince mothers that childhood injury prevention is important; determine how best to communicate messages about supervision to mothers; and identify what the nature and scope of these messages should be for motivating and empowering mothers to supervise closely. Results suggest that those who become aware of the scope of childhood injuries are motivated to pay attention to messaging about supervision, that such messages must be delivered with care so that parents do not feel guilty or blamed for acknowledging they could more closely supervise than they already are, that certain messages are not useful for encouraging closer supervision, and that both the content and presentation characteristics (images, accompanying sound) of messages are important determinants of effectiveness for motivating mothers to supervise more closely. Implications for developing interventions that effectively communicate information about child-injury risk and supervision to mothers are discussed.     

Assessing the Potential Use of Narrative and the Entertainment Education Strategy In an mHealth Text-Message Intervention

As the use of mobile phones for health promotion continues to grow, more work needs to be done to determine which health communication strategies are influential on mobile devices. In two studies conducted with college women in the United States, we assessed the potential for the use of narratives, a strategy found successful in a number of communication channels, in a text-message intervention. The first study consisted of seven focus groups with young women (n = 31) about their perceptions of narrative storylines in a text-message intervention about alcohol and casual sexual encounters. In a second study, we then used an experiment (n = 137) to test the potential of narrative messages to influence transportation, counter-arguing, identification, attitudes toward the intervention type, and attitudes toward the messages. Results showed that women were interested in the possibility of receiving health messages, including narrative health messages, via text message. However, the experiment found limited differences between narrative, non-narrative, and control conditions. Transportation was greater in the narrative condition than in the control, but did not significantly differ from the non-narrative condition. Counter-arguing was also greater in the narrative condition than in the non-narrative condition. Participants who viewed the narrative messages had more positive attitudes toward the messages. Based on both studies, we found that the use of narratives in text messages may be a promising strategy, but it may be a challenge to craft effective content.     

News Reports and Their Role in Child Agricultural Injury Prevention

Objectives: The news media can be important sources of health information. News reports of child agricultural injuries were examined to assess what was reported and to evaluate potential implications for health communication and surveillance efforts. Methods: A content analysis was conducted of a convenience sample of 113 US news reports from 2012 to 2014 involving agricultural injuries to children less than 18 years of age. The data collection instrument included basic elements of injury surveillance, as well as variables related to injury causation and prevention. Results: Law enforcement personnel were the main source of information on the injury event (79%). Severity, age, sex, injury mechanism, and source were reported more than 90% of the time. However, few news reports mentioned use or lack of protective equipment (12%) or a prevention message (6%). Recommended prevention messages from the research team included keeping young children out of the farm worksite (38%) and following guidelines for age-appropriate work and recreational activities (31%). Conclusions: This study shows that news reports provide a valuable and relatively inexpensive addition to other childhood agricultural injury data sources. They highlight current serious events and have potential to be an effective communication tool with respect to education, prevention, and framing the public’s perception of injury risk. An important next step may be to partner with law enforcement to develop three to five prevention messages that can be shared with reporters to educate readers on risks and steps that can be taken to prevent similar injuries on farms and ranches.     

Injury status and perspectives on developing community safety promotion in China

The objective of this paper is to introduce the epidemiology of injuries in China, and then consider the development of safe communities in regard to injury prevention and safety promotion. The disease spectrum has changed in recent decades in the People's Republic of China. Both in cities and rural areas, injury has become the fifth leading cause of death. At least 800 000 people die from injury each year, and 50 million non-fatal injuries occur, of which 2.3 million lead to disability of varying degrees of severity. The average injury-related death rate in China from 1990 to 1997 was 66 per 100 000, which accounts for 11% of total deaths. The potential years of life lost (PYLL) of injury accounts for 24% of the total, and disability-adjusted life years (DALYs) account for 17%. Main injury causes of death, in descending order, are: suicide, traffic accident, drowning, falling, poisoning, homicide, burn and scald, and iatrogenic injury. Considering China's current injury status and its rapid societal change, injury prevention and safety promotion need to be strengthened further, and there is a special need for the development of Safe Communities programmes. The prevention of injuries through safety promotion has been increasingly focussed on over recent decades. The WHO Safe Community model is recognized as representing an effective and long-term approach to the prevention of injuries at a local level, and has been beneficially applied all over the world. A programme may cover several aspects of injury prevention and safety promotion simultaneously, or only include one or two aspects. In a Safe Community programme in China, children, the elderly, cyclists and their passengers, and farmers should be among the prioritized target populations. However, multi-focussed inter-sectoral programmes have been shown to have additional effects to distinct sectoral programmes.     

Prevention of childhood injuries: evaluation of the Statewide Childhood Injury Prevention Program (SCIPP).

We evaluated the effectiveness of a community-based injury prevention program designed to reduce the incidence of burns, falls in the home, motor vehicle occupant injuries, and poisonings and suffocations among children ages 0-5 years. Between September 1980 and June 1982, we implemented five injury prevention projects concurrently in nine Massachusetts cities and town; five sites, matched on selected demographic characteristics, were control communities. An estimated 42 percent of households with children ages 0-5 years were exposed to one or more of the interventions over the two-year period in the nine communities. Participation in safety programs increased three-fold in the intervention communities and two-fold in the control communities. Safety knowledge and practices increased in both intervention and control communities. Households that reported participatory exposure to the interventions had higher safety knowledge and behavior scores than those that received other community exposure or no exposure to intervention activities. We found a distinct reduction in motor vehicle occupant injuries among children ages 0-5 years in the intervention compared with control communities, associated with participatory exposure of about 55 percent of households with children ages 0-5 years. We have no evidence that the coordinated intervention programs reduced the other target injuries--although exposure to prevention messages was associated with safety behaviors for burns and poisonings.     

A content analysis of HPV vaccination messages available online

Parents have varied HPV vaccine communication needs, which presents a challenge for healthcare providers. To improve communication resources for providers, we sought to characterize HPV vaccination messages available in existing educational materials. In fall 2016, we searched PubMed, educational material clearinghouses, and Google for English language HPV vaccination messages. We extracted messages that a provider might use when raising the topic of HPV vaccination, answering common questions, and motivating vaccination. Two reviewers independently coded each message. The search identified 267 unique messages about HPV vaccination. Messages generally were long (mean no. of words = 44, standard deviation [SD] = 33) and required a high level of education to read (mean reading grade level = 10, SD = 3). Only 32% of messages were shorter than 25 words, and 12% had a readability at or below grade 6. Most frequent were messages to address common parent questions or concerns (62%); the most common topics were diseases prevented by HPV vaccine (18%) and safety and side effects (16%). Many messages included information about cancer prevention (26%) and same-day vaccination (13%). Few messages (6%) used a presumptive style to recommend HPV vaccination. In conclusion, available messages about HPV vaccination were markedly varied. We identified few messages that were both brief (to facilitate providers memorizing them) and accessible (to facilitate parents understanding them). Future research should identify which messages lead to HPV vaccine uptake.     

The unintentional injurer: results from the Boston youth survey

Objectives. We sought to provide additional information about the characteristics of adolescents who were most likely to cause unintentional injury to other people.Methods. In 2008, as part of a randomized survey of high-school students in the Boston Public School system, more than 1800 respondents answered questions about unintentionally causing an injury to someone else in the past year.Results. More than 20% of boys and 13% of girls reported unintentionally injuring another person in the past year. Being male, exercising, participating in organized activities, and having carried a knife were risk factors for unintentionally causing an injury during sports. Using illegal drugs, having friends who are a bad influence, and having carried a knife were risk factors for unintentionally causing an injury not associated with sports.Conclusions. Unintentionally injuring another person is a fairly common event for high-school students. Characteristics differ between adolescents who unintentionally injure others during sports versus those who unintentionally injure others during nonsports activities. Many of the risk factors for causing unintentional injury unrelated to sports are similar to those for intentionally causing injury.Many unintentional injuries are self-inflicted (e.g., unintentionally shooting oneself), but many are inflicted by other people (e.g., getting unintentionally shot by someone else).¹ The former might be called intrapersonal unintentional injury and the latter interpersonal unintentional injury—when 1 person unintentionally injures another.The division into self-inflicted and other-inflicted injury is common for intentional injuries; intentional injury deaths are typically divided into suicide (self-inflicted) and homicide (other-inflicted). However, except in regards to motor vehicle injuries, this division is rarely made for unintentional injuries.^1–3 In general, little information is available about people in addition to the injured party who might be involved in an unintentional injury event.For non–motor vehicle unintentional injuries, data on the unintentional injurer are rarely collected. For example, in the World Health Organization “Guidelines for Conducting Community Surveys on Injuries and Violence”⁴ there are questions about the perpetrators of intentional injury, but none about anyone other than the victim when one is collecting data on unintentional injury. As has been the case for interpersonal violence and motor vehicle injuries, we believe that learning more about the injurer in unintentional injury events may provide information about the types of interventions that may prove most effective in preventing injury.We added questions about interpersonal unintentional injury to a survey of high-school students in Boston, Massachusetts, to learn more about this issue. We were interested in understanding the frequency of interpersonal unintentional injuries and the characteristics of the persons who reported unintentionally injuring another. As little has been written about interpersonal unintentional injuries, this analysis was intended to be exploratory rather than firmly based on well-established behavioral models of human behavior.     

AGRICULTURAL HEALTH AND SAFETY IN AUSTRALIA

ABSTRACT: Farm injury is a major problem for agriculture in Australia. Agriculture is subject to rates of work-related deaths that are among the highest in Australia, while on-farm injuries result in between 20 and 60 presentations to rural hospital emergency departments per 100 farms per annum. Prevention of farm injury has been constrained by: (i) lack of relevant information regarding injury causation; (ii) lack of appropriate education and training in occupational health and safety; (iii) limited applicability of previous occupational health and safety legislation; and (iv)lack of the necessary management tools for farmers to manage risk Farmsafe Australia has developed a risk management approach to assist the farming community to reduce risk of injury and death and, to reduce the costs associated with the current high injury and death rate. The Farmsafe network is maintained to varying degrees at local, State and national levels. Farmsafe organisations are comprised of members from relevant agencies and other individuals with an interest and commitment to improved safety in agriculture; namely, farmers, women, government departments and unions. Moves have been made to develop joint farm injury prevention programs between health service providers and those whose role is primarily in prevention. The challenge remains, however, to develop more effective and sustainable partnerships between these groups to minimise the impact of farm injury for those who are injured and for rural communities.     

Toward reducing youth exposure to tobacco messages: examining the breadth of brand and nonbrand communications

Young people cannot escape prosmoking messages in today's society. From magazine advertisements to billboards to promotional products to storefronts, the pervasive landscape of tobacco-related communications is unavoidable. Despite increased restrictions on tobacco advertising and promotion in recent decades, including the 1998 Master Settlement Agreement (MSA), tobacco companies continue to employ an extensive array of marketing communications practices that can reach youth. Moreover, minors encounter tobacco messages not only from branded sources (those paid for by the tobacco firms), but also through nonbranded sources, such as smoking portrayals on television and in films and prosmoking websites. In this article, we critically examine the myriad and far-reaching tobacco messages that young people face. Although tobacco company marketing that can reach minors has undergone much research and public scrutiny, the combined impact of those messages along with nonbrand messages that positively portray smoking has received much less attention. Since all messages communicate, not just branded ones, it is important to examine the breadth of tobacco communications to which young people are exposed. We close by offering recommendations both for reducing youth exposure to protobacco communications and enhancing anti-youth-smoking efforts.     

E-mentoring for violence and injury prevention: Early lessons from a global programme

To address the growing burden of violence and injuries, especially in low- and middle-income countries, in 2007 the World Health Organization launched MENTOR-VIP, a global violence and injury prevention (VIP)-mentoring programme. The programme aims to develop human resource capacity through 12-month mentoring arrangements between individual VIP experts (mentors) and less-experienced injury practitioners (mentees). In this paper, we review the first five years of the programme (2007–2011) using a systems analysis and SWOT (Strengths, Weaknesses, Opportunities and Threats) frameworks, discuss programme findings and make recommendations. A well-defined programme with clear instructions, successful matching of mentorship pairs with similar interests and language, a formal accord agreement, institutional support and effective communication were identified as programme strengths. Overambitious projects, lack of funds and difficulties with communications were identified as programme weaknesses. Mentorship projects that require institutional permissions or resources could be potential threats to the success of mentorship. The study resulted in the four following recommendations to strengthen the programme: (1) institute additional steps in selection and matching mentor-mentee pair; (2) train mentors on e-mentoring; (3) conduct special orientation for mentees to the programme; and (4) maintain effective and open communication throughout the programme.     

The Effects of Narrative and Message Framing on Engagement and Eating Intention Among a Sample of Adult Hispanics

ObjectiveTo test the effect of narrative messages and gain- and loss-framed messages on persuasive outcomes with a sample of Hispanic adults.MethodsA 2 (message type: narrative, non-narrative) × 2 (message frame: gain-framed, loss-framed) between subjects posttest only. Data were collected at 2 outdoor festivals in West Texas. Participants were a convenience sample of 72 Hispanic adults (mean age, 40.6 years). Main outcome measures were message engagement, message relevance, attitude toward message, healthy eating intention, and physical activity intention. Data analysis included analysis of variance and multivariate analysis of variance.ResultsThere was no significant difference between narrative and non-narrative messages. Gain-framed messages were rated more positively, whereas loss-framed messages were considered more engaging and also produced higher intentions to eat healthy and to become physically active. The interaction between message type and message framing was not significant.Conclusions and ImplicationsLoss-framed messages produced the unanticipated effect of higher message engagement and higher intention. This finding suggests that messages emphasizing losses associated with unhealthy eating and lack of physical activity may be more effective when targeting Hispanic adults than messages emphasizing potential gains. The lack of difference between narrative and non-narrative messages suggests there is no disadvantage to using narratives, but also no advantage.     

Using ambient communication to reduce drink-driving: Public health andshocking images in public spaces

Brand communication specialists are paying increasing attention to new unconventional methods of communicating messages. One such method is ambient communication; a complex form of communication that uses elements of public spaces to convey messages designed to increase customer engagement in corporate objectives. Health communication experts agree that these methods are potentially capable of increasing both an individual's engagement with health communication and the chances that preventive information become part of peers’ discourses. However little research has been done to assess the condition under which these new, alternative methods can effectively communicate health promotion messages. This article is based on the preliminary results of a qualitative study aimed at assessing the effectiveness conditions of ambient communication to prevent unsafe practices. The study considers an ambient initiative recently promoted in Brescia (Italy) by the public institutions to reduce drink-driving by young people. It is important to study the influence of the actual risk context on the effectiveness of a health preventive message. Although the findings of the study indicate the potential ability of ambient communication to sensitise young people towards safe conducts. However, the communication actually had little impact on perceptions of the dangers of drink-driving. To be more effective preventive ambient communication needs to be both part of a more complex and articulated communication mix and designed according to a deep and ecological understanding of real social contexts especially the ways in which young people use public spaces.     

Health risk communication message comprehension is influenced by image inclusion

Abstract

The impact of images on risk communications such as public service announcements is unknown. Whether images contained within a printed message such as a food safety warning alters the comprehension of the underlying text, has not previously been explored. The present study examined three factors of a risk communication in the print form: (1) the role images play in promoting comprehension of risk messages, (2) how demographic variables such as gender impacts message reception and (3) the need for cognition, or the degree to which some individuals are innately motivated to comprehend and understand information. Examples of risk communications in the print form are warnings on food or tobacco and alcohol warnings. In the present study, students at an undergraduate university (N?=?92, 61 females, age 19.89 (SD =1.94) years, range 18–32), read risk communications with and without images. The purpose of the study was to ascertain the affect images have on message comprehension and receptivity. Comprehension was assessed by the structural knowledge test. Negative/fear-arousing images increase message receptivity and subsequent learning when accompanying printed risk communications. Gender alone did not significantly impact message receptivity, although males tended to show greater change in structural knowledge pre- to post-test. This was true especially for the negative fear-arousing images condition. Need for cognition plays a significant role in message receptivity. Nevertheless, for risk communications illustrated with fear arousing images, it appears that the need for cognition is not a necessary condition to learn the message. Further research is needed to determine how these factors impact the degree or depth of message processing.     

Matching health messages to information-processing styles: need for cognition and mammography utilization

The use of tailored health communications has become a favored technique for persuading individuals to engage in health behaviors, such as screening mammography. This experiment examined the impact of tailoring persuasive health communications to one aspect of individuals' information-processing styles, that of the need for cognition (NFC), the enjoyment of thinking deeply about issues. To determine whether messages matched to an individual's NFC are more influential than mismatched messages, 602 women who called the Cancer Information Service (CIS) of the National Cancer Institute were asked to participate in an experiment at the end of their service call. They were assigned randomly to receive 1 of 2 phone messages promoting mammography use and a similarly tailored pamphlet 1 month later. Messages matched to an individual's NFC were better at motivating mammography 6 months later among high-NFC women. After controlling for prior mammography utilization, age, worry, intentions, perceived norms, suggestions to get a mammogram, and marital status, the interaction between participant NFC and message type also approached statistical significance. The differential influence of these brief, tailored communications diminished after 12 months, however.     

The WHO safe community program for injury prevention: evaluation of the impact on injury severity

Despite the fact that injuries consume a considerable amount of health care resources world-wide, 3.5 million people die from unintentional injuries each year. To handle this central public health problem, WHO has introduced the Safe Community accreditation for injury prevention programs. This study was to investigate the impact from a Safe Community program with regard to injury severity. Data were collected in Motala municipality (population = 41 000), Östergötland county, Sweden, during one year before and one year after program intervention, from two sources: registration of trivial (AIS 1) and non-trivial (AIS 2–6) unintentional injuries from all acute care episodes in the area and recollection of hospital bed days from discharge registers. The incidence of non-trivial injuries treated in health care was found to have decreased by 41% (95% confidence interval, 37–45%), while the trivial injuries increased by 16% (9–22%). The larger decrease of non-trivial injuries was observed in all ages and injury event environments. The total number of bed days at emergency hospitals due to injuries decreased by 39% (37–41%) from 1983–84 to 1989, while the hospital bed utilization for other reasons decreased by 9% (8–9%). The study showed that implementation of a WHO Safe Community program led to the harm from unintentional injuries within the community being considerably more reduced than that of the injury incidence. In future assessments of injury prevention programs, classification of injury severity should be included to increase the validity of inter-program comparisons.     

Role of Narrative Perspective and Modality in the Persuasiveness of Public Service Advertisements Promoting HPV Vaccination

In the context of public service advertisements promoting human papillomavirus (HPV) vaccination, the current research examines 1) the relative persuasiveness of narrative vs. non-narrative messages and 2) the influence of narrative perspective (first- vs. third-person) and modality (text-based vs. audio-based) on message effectiveness. Results of a controlled experiment (N = 121) suggested that both a non-narrative message and a first-person narrative message led to greater perceived risk of getting HPV than a third-person narrative message. There was no difference in risk perception between the non-narrative and first-person narrative conditions. These findings were confined to the text-based condition, however. When the messages were audio-based, no differential message effects were detected. The analysis also provided partial evidence for an indirect effect of narrative perspective on intentions to vaccinate against HPV through HPV risk perception. Theoretical and practical implications of the findings are discussed.     

Living with epilepsy: Safety during home, leisure and work activities

Although there is a large literature concerning epilepsy and issues such as quality of life, driving, and knowledge and perceptions about epilepsy, there are very few articles that examine client knowledge and implementation of practical ways to minimize the risk of seizure-related injuries during daily living activities (ADL). Using a health promotion framework, the purpose of this study was to examine clients' understanding of their epilepsy, the kinds of accidents they experienced and their knowledge and practices concerning safety during ADL. A questionnaire was completed by 82 people with epilepsy from across the state of Victoria. It was found that respondents' knowledge of seizure-related injury minimization strategies was quite limited, and many respondents reported accidents during ADL, including driving. The majority of respondents requested more information to improve their safety during ADL if they experienced a seizure. The findings indicate that therapists may need to spend more time with their clients who have epilepsy in exploring strategies that promote health and minimize seizure-related accidents during ADL. Occupational therapists may choose to use the ADL safety brochure developed in response to this research to assist with client education.     

Communicating to increase public uptake of pandemic flu vaccination in the UK: Which messages work?

BackgroundVaccination is considered the most effective preventive measure against influenza transmission, yet vaccination rates during the 2009/10 influenza A/H1N1 pandemic were low across the world, with the majority of people declining to receive the vaccine. Despite extensive research on the predictors of uptake of influenza vaccination, little research has focused on testing the effectiveness of evidence and theory-based messages.AimsTo examine the persuasiveness of messages promoting vaccination and antiviral use either as health-enhancing or as risk-reducing, as well as messages which conveyed evidence-based information about the costs and benefits of vaccination, or which applied anticipated regret as a motivator for vaccine uptake.MethodWe conducted 11 focus groups with forty-one members of the general population in England including young and older adults, those with lower education, parents, and those with elevated health risk. The data were analysed using thematic analysis.ResultsThe factual, evidence-based messages were well received with participants finding them the most convincing and useful, particularly where they gave cost–benefit comparisons. Health-enhancing messages were received with scepticism and concern that the messages were not honest about the potential lack of safety of vaccination. In contrast, risk-reduction messages were perceived as being more balanced and credible. Messages aiming to elicit feelings of anticipated regret for not getting vaccinated were generally perceived as patronising and unprofessional.ConclusionsVaccination messages should be kept brief, but convey balanced, evidence-based information, and be transparent in their communication of potential side-effects. The general public seem to prefer messages that are factual and emphasise the costs and benefits of vaccination, particularly with regards to vaccine safety.     

Using language intensity to increase the success of a family intervention to protect children from ultraviolet radiation: predictions from language expectancy theory

BACKGROUND: Even though people are informed about skin cancer prevention, they do not always comply with prevention advice. From Language Expectancy Theory, it was predicted that messages with high language intensity would improve compliance with sun safety recommendations and that this effect would be enhanced with deductive argument style. METHODS: Parents (N = 841) from a pediatric clinic and elementary schools received sun safety messages (newsletters, brochures, tip cards) by mail that varied in language intensity and logical style. Effects on attitudes and behavior were tested in a pretest-posttest factorial design. RESULTS: As hypothesized, parents receiving messages with high- as opposed to low-intensity language complied more with sun safety advice. Messages with highly intense language were more persuasive when the arguments were formatted in a deductive style; low language intensity was more persuasive in inductively styled messages. CONCLUSIONS: By carefully adjusting messages features, health professionals can obtain further compliance beyond that produced by educating people about health risks and creating favorable attitudes and self-efficacy expectations. Highly intense language may be a good general strategy in prevention messages and works better when conclusions and recommendations are offered explicitly to recipients, especially when advice is aimed at reducing their personal risk.