加强健康类报纸在健康教育工作中的作用

作为面向大众生活的健康类报纸,《健康周报》始终以加强人们的健康观念、倡导人们健康的生活方式为办报宗旨,这与增强全民健康意识、提高全民健康素质的健康教育工作的目标相一致。报纸作为健康教育的一个重要传播渠道,在健康信息传播中具有传送面广,覆盖面大,面向社会,可以生产使用等特点。因此,如何加强健康类报纸的宣传力度,提高编辑的办报水平无疑是对健康教育事业的一种促进。 随着人民生活水准的不断提高以及社会进步的发展,健康已成为百姓生活中最为关切的话题之一,健康的概念已由过去的身体不生病而扩展到人心理上的健康和良好的社会适应能力,世界卫生组织也曾给健康下了如下定义:一种身体上、精神上、社会上的完满状态,而不是没有疾病和虚弱现象。健康教育     

新媒体时代健康类报纸发展路径

健康类报纸是传播健康知识、进行健康教育的一种重要大众传播媒介。当前,由于网络、论坛、博客、微博、手机客户端等各种新传播技术的出现,使得健康类报纸的生存空间日渐逼仄已是不争的事实。如何应对新媒体的冲击是健康类报纸所面临的最大课题。笔者从事健康类报纸工作和研究20多年,认为健康类报纸必须跳出原有的思维局限,整合资源,借力新媒体,扬长避短,才能提升竞争力,立于不败之地。     

大众传媒应用于健康教育的意义与作用

随着社会经济的发展和人民生活水平的不断提高，人们越来越关注自身的健康。21世纪的社会是信息化社会，人们可以更多地从广播、电视、报纸、网络等大众传媒上获得卫生新闻、健康教育信息等各类与健康相关的信息，大众传媒对开展健康教育的作用日显突出，健康教育与大众传媒的结合已成为新的趋势，并能使健康教育达到事半功倍的效果。     

三份报纸在上海崇明地区的健康信息传播能力分析及受众认知比较

目的研究不同类型报纸的健康信息传播能力,分析受众认知情况,同时为三份报纸建设健康信息传播能力提出相关对策和建议。方法本次研究分别选取上海崇明地区发行量较大的三份报纸,并抽取样本人群展开调查。采用内容分析法研究样本报纸,使用调查表调查受众认知情况。结果三份报纸在健康栏目的量上:解放日报每月2～3期,新民晚报每周1～2期,新闻晨报每周1期;专业词汇解释频率比上,解放日报为1.23,新民晚报为0.87,新闻晨报为1.14。结论三份报纸在上海崇明地区的健康信息传播能力存在差距,受众对其健康版面的认知存在差异。     

国家环境与健康行动计划

（接上期） 4．6加强环境与健康宣传和交流开展公众宣传和广泛交流，增强社会对环境与健康工作的普遍认知，争取各方面的有力支持，保证环境与健康政策措施有效实施。加强社会宣传和教育工作通过电视、广播、报纸和网络等媒体广泛宣传环境与健康相关法律法规，宣传我国环境与健康工作面临的现状、形势和挑战，提高社会各界对环境与健康工作的重视，     

卫生健康类专业报纸在新形势下的发展难题与对策探索

近年来,随着多媒体时代的到来,媒体市场竞争的激烈,卫生健康类专业报纸由于自身体制机制的因素,陷入重重困境。本文结合《上海大众卫生报》近年来的实践经验,分析了卫生健康类报纸目前面临的六大难题,介绍了这类报纸改革体制机制方面的尝试经验,探讨了解决危机的可应对之策,对于卫生健康类报纸的发展具有借鉴意义。     

利用地方报纸办健康 教育专栏的效益分析

本文通过本单位与地方性报纸合办健康教育专栏的实践，对利用地方报纸办健康教育专栏进行了效益分析。认为利用地方报纸办健康教育专栏，是一种既节省人才物力资源，又能获得较大的社会效益的大众传播方式。对无条件自办卫生报纸的基层健康教育部门，是一种值得采用的形式。     

我国农村大众传播状况分析及卫生知识传播对策初探

当代社会,大众传播媒介已是促进社会变革和产生新文化的重要力量。我国农村虽然已初步形成以有线广播为主体,与调频广播、电视、报纸等共同组成的大众传播网络,但总的水平是相对较低的。目前,我国农村大众传播占主导地位的是广播和电视;三大媒介(广播、电视、报纸)在地域和人群的分布上也极不均衡;在对人的认知状态发挥影响方面,首先是报纸,其次才是广播和电视。广大农村居民对增强传媒节目的服务性(包括卫生与健康等生活知识)有着最为强烈的要求。健康教育工作者必须充分发挥大众媒介在向人们传播卫生知识过程中的作用,加强农村大众传播网络的建设,向农民进行健康教育。     

上海市报纸糖尿病健康传播研究——对4家主流报纸糖尿病报道的内容监测分析

目的研究上海报纸的糖尿病健康传播基本情况,为改进居民的健康信息获取状况提供依据。方法利用内容分析法对《解放日报》、《文汇报》、《新闻晨报》、《新民晚报》在2010年全部的糖尿病相关报道进行分析。结果都市类报纸要比党报的报道数量多;中、长篇报道是4家报纸糖尿病报道的主要形式;报道主要刊登在健康类专刊上;有关糖尿病预防干预的报道数量最多,糖尿病患者自我管理的报道其次。结论报纸越来越重视对糖尿病的预防干预以及自我管理方面的报道,但不同类型报纸报道内容的针对性应进一步加强。     

IT平台在健康教育与医疗服务中的应用

健康,是人类永恒的主题,健康教育,是所有人终生需要的内容之一,随着社会现代文明程度的提高,人们对健康教育水平的要求也在不断提高,以往宣传健康知识的方式不外乎报纸、电视、讲座等,大都是照本宣科,不仅枯燥而且要占用大量时间,直接影响了人们接受这种健康教育的主动性和普遍性,因此以健康博物馆和IT平台为载体的新的健康教育及医疗服务模式应运而生。一、健康博物馆的内涵近年来发达国家成立了许多以健康为专题的"健康博物馆"。采用独特     

The Scoop on Health: How Native American Newspapers Frame and Report Health News

The health status of Native Americans is known to be lower than that of other Americans. One way to get relevant health information to this population is through Native-produced media. Tribal newspapers are the most popular form of Native media, consumed more often than their mainstream counterparts. As such, these community-based newspapers are meaningful tools for relevant health information gathering. This study content analyzes a census of health-related newspaper articles (N = 644) over a 1-year period from 20 Tribal newspapers across 10 regions designated by the U.S. Bureau of Indian Affairs. Findings profile the nature of health topics reported in Native news publications. Health news stories were shown to use episodic frames significantly more than thematic frames. Inclusion of supplementary information (e.g., causes/symptoms, treatment, and prevention) and inclusion of mobilizing information (i.e., provides readers resources for further action) were both shown to significantly differ by health topic. Results provide an important baseline understanding of how health news is reported in Native news publications.     

2008年我国省市两级健康教育机构能力建设现况调查

目的了解2008年省市两级健康教育机构能力建设现况。方法采用《2008年全国健康教育业务工作调查表》对全国省级和市级健康教育机构进行问卷调查,调查内容包括机构设置、人员构成和能力建设等。结果全国34个省级健康教育机构中,有13个省级健康教育所为独立建制;428个地市级地区中,419个设有健康教育机构,机构设置率为97.89%。省市两级健康教育专职人员共2695人,其中省级616人,市级2079人。两级健康教育机构共培训4576次,执行国际合作项目、国家级和省级项目共计679个,在国家级和省级期刊上发表学术论文730篇、发表科普文章2605篇。结论健康教育能力建设是长期的任务,需政府和健康教育机构的不懈努力,要不断加强机构建设、优化健康教育人力资源配置,提高整体素质。     

The silent killer in media stories: Representations of hypertension as health risk factor in French-language Canadian newspapers

The media is recognised as an increasingly important source of information about health risk and disease for non-professionals. The issue for public health actors is the accuracy and objectivity of such information. But the media do not neutrally transmit expert information on health risk; they also contribute to shaping it. Media studies show that the media have their own modus operandi and produce content that satisfies the criteria of newsworthiness and media-value. The objective of our research was to analyse how newspapers represent hypertension as a health risk factor, to examine how these representations relate to media-value characteristics, and to reveal differences between serious, popular, and tabloid newspapers. Our findings show that, in their coverage of hypertension, the newspapers we analysed accentuate features that come closest to media-value characteristics of health risk. The magnitude and undetectable nature of hypertension, and the severity and unpredictability of its consequences, are accentuated in media discourse through various rhetorical devices. Exacerbation of fear is most prevalent in the tabloid newspapers, with more use of scary metaphors and personifications.     

健康类纸质报刊如何应对新媒体冲击

新兴的多媒体数字技术正日益影响人们的生活,传统报媒正面临由于新媒体的快速发展带来的巨大挑战。尤其是健康类专业报刊面临的挑战是最大的,既同其他纸质媒体一样面临新媒体的挑战,还要应对纸质综合性媒体的竞争。如何应对新媒体的冲击,是目前健康类专业报刊所面临的最大课题。本文认为,健康类报刊应突破现有的运作思维模式,把握新闻和信息传播的关键因素,扬长避短,在充分发挥自己的品牌、资源等优势基础上,努力构建不可替代的科学性和权威性兼具公信力的特质,才能立于不败之地。     

Condom use and the popular press in Nigeria

The increased acceptability and use of condoms by men in southwestern Nigeria is reflected in joking references to condoms in the comic-style popular press. Yet these references display an ambivalence about condoms that is mirrored in survey data and in interviews regarding condom use by rural Ekiti Yoruba men. This ambivalence, which is often couched in terms of health, has implications for the acceptance of government-sponsored HIV/AIDS-related educational programs. Because of the irreverence of comic-style newspapers and the 'unofficial' nature of their authority which coincides with popular attitudes about health programs, they have a credibility that could be useful in educating adolescents about sexually-transmitted diseases and HIV/AIDS.     

沈阳市社区居民卫生科普资源利用情况调查与分析

目的了解城市社区居民卫生科普资源的利用情况,为做好城市社区卫生科普工作提供依据。方法采用定量调查的方法,对沈阳市1 273名社区居民进行问卷调查。结果社区卫生科普资源的利用率较高,有50%以上的居民接触过社区卫生科普板报、专栏、宣传单、讲座、小册子,居民每周利用2～3个小时阅读、收听、观看卫生科普相关信息;社区居民对电视、广播、报刊等大众媒体的利用率较高,而对网络、光盘等现代化传播方式的利用率相对较低。结论要充分发挥大众媒体在卫生知识传播中的作用,对传统的传播方式深入研究、坚持使用;同时,进一步探索有效的现代传播方式,使传统方式与现代方式相互补充、相互结合,共同发挥向社区居民普及卫生科普知识的作用。     

安庆市某高校学生结核病知识问卷调查

目的了解大学生结核病知晓情况,以便为高校学生预防结核病健康教育提供依据。方法采取随机抽样的方法,选取安庆市某所高校601名在校大学生。采用问卷调查的方式,进行结核病相关知识的抽样调查。结果接受调查的大学生对结核病的病原菌、治疗原则的知晓率低于60％,但对传播途径、预防方法、可疑症状等知晓率相对较高,但仍低于80％;对我国防治结核病的政策知晓率普遍较低,在50％以下;大学生在获得结核病相关知识的途径调查中,广播、电视及录像、学校健康教育、报刊杂志等几种途径占前几位。但是仍有4．83％的人群未接受结核病知识的宣传;大学生对结核病的相关态度较满意,正答率接近80％。结论高校学生预防结核病健康教育刻不容缓,应积极开展大学生喜欢接受的结核病知识宣传形式。     

Can the vulnerability concept support the construction of knowledge in collective health care?

The term vulnerability has been frequently used in scientific literature, especially after the 80's, in some epidemiologic studies, mainly focusing the risk perspective. The purpose of this article is to review the vulnerability concept through a systematic study of national and international circulation newspapers, to support knowledge and practices in the collective health care field. Furthermore, it indicates how this concept has been revisited in studies conducted in Brazil, mentioning issues which support the structural dimension of reality, linking them to the needs of a program for patients, health care users and their families. It is important to study the vulnerability concept due to the fact that an understanding of this concept will contribute to support the delivery of care, of collective health care including individual health care programs and health care policies.     

Current Practice in Meeting Child Health Needs in Family Support Services: Variation by Service Type and Perspectives on Future Developments

The needs of all service users include those related to physical, emotional, sexual and mental health. This article documents where child health needs are recognised and being met within family support services in the west of Ireland, investigates whether there is variation across different types of family support services and presents the views of service providers as to how health needs could be more fully addressed. Four randomly selected service managers were interviewed; followed by a census survey of managers within the region. Thirty-three managers returned questionnaires (80% response) on their formal briefs in relation to health, perceived health needs being met and unmet, approaches to meeting health needs and resources required to adequately meet client health needs. Emotional and mental health needs were most frequently being met within current services, while group work, one-to-one work and referring on were all popular approaches. Systematic differences emerged by service size and client group. Access to expertise and staff training were perceived as the most popular approaches to improving service provision. These data illustrate that there is a need to develop guidelines for practice, foster links between services and provide for specialised staff training in relation to child health issues.     

城市社区卫生知识科学普及方式研究

目的 了解城市社区卫生知识科学普及方式现状和相关需求,为做好社区卫生知识科学传播工作提供依据.方法 采用定量调查的方法,对沈阳市1273名社区居民进行问卷调查.结果 社区居民经常接触的卫生科普知识的传播方式前4位是卫生科普专栏、宣传单、讲座、小册子,常年订阅卫生报刊的占10.8%,最需要的卫生知识是疾病知识、营养知识、用药知识和急救知识,获取卫生知识最主要的途径是看电视.不同年龄、不同文化程度居民对卫生科学知识需求、卫生科学知识普及方式选择存在差异.结论 社区居民的卫生保健意识在增强,对卫生知识的需求在增加,从电视上获取卫生知识的居民最高.应该根据调查实际状况,科学开展社区卫生知识的传播工作.