现代医院宣传工作的定位与思考

宣传工作已逐渐成为医院经营中的重要环节,它与医院核心竞争力息息相关。医院的对内和对外宣传都很重要,对内宣传的主要任务在于加强内涵建设,培育、传播良好的医院特色文化,树立良好的职业道德规范;对外宣传的任务在于突出自身医疗特色,树立良好的医院形象,争取更大的市场份额。做好医院宣传工作需要医院决策层有强烈的宣传意识,需要宣传工作者具备企业经营策划意识,才能创造性地搞好医院宣传。     

医院宣传工作必须处理好五个关系

当前,医院宣传工作从目的到任务,从内容到载体,从理论到方法发生重大改变。做好医院宣传工作,必须处理好理论宣传与业务宣传、对内宣传与对外宣传、思想教育与医院营销、阵地建设与队伍建设、继承传统与改革创新五个方面的关系。     

新形势下如何进一步加强医院的宣传工作

医院品牌的建设、医患关系的改善等均离不开宣传工作。随着当今医疗卫生改革的不断深入,医院宣传面临着新形势。该文从医院宣传的作用、队伍建设、舆论危机应对、宣传部门应处理好的关系等方面,系统阐述当前医院在面临的各种新形势下如何进一步加强医院的宣传工作。     

医院对外宣传的公益性策略及效果分析

随着医药卫生体制改革的不断深入,医院变革、医疗服务市场竞争的时代已经到来,医院面临着前所未有的生存和发展压力。在抓好医疗、服务质量的同时,做好对外宣传工作也显得尤为重要,这不仅有助于增强医院内部凝聚力,还能对外提升医院在社会上的知名度,塑造医院良好形象。然而,传媒业空前发达,医疗商业广告及其他医疗行为的宣传过多,宣传内容枯燥单调,宣传手段单一重复,老百姓对大量的雷同医疗信息、广告变得无动于衷,甚至反感。医院要提高知名度、美誉度,必须多做创新,拓宽宣传工作的新途径,探索做好宣传工作的新模式。以浙江大学医学院附属儿童医院为例,近几年来,该院坚持以病人为中心的宣传理念,在对外宣传中注重社会公益性,关注民生,频频吸引中央电视台来院采访,取得了良好的宣传效果和社会效益。     

加强医院宣传工作的思考与实践

宣传工作作为推进和谐医院建设的有效载体,具有举足轻重的作用,总结了医院宣传工作的实践,并对完善宣传工作机制、提高宣传工作技巧、丰富宣传工作手段、提升宣传工作能力等方面进行了初步的探索与思考.     

加强医院宣传工作的实践与体会

目的医院宣传工作既是医院管理的一个重要组成部分,也是医院品牌塑造的手段之一,在公立医院改革与发展的过程中,做好医院宣传工作可以进一步提升医院公信力和社会的美誉度。近年来,院党总支高举中国特色社会主义的伟大旗帜,以"三个代表"和科学发展观重要思想为指导,以建设学习型党组织为目标,理论武装工作深入推进,坚持医药卫生体制改革,抓载体建设,以加强核心价值观为根本,政治教育工作持之以恒,充分发挥宣传舆论导向力量,以文明单位创建为抓手,精神文明建设扎实有效开展,营造良好的思想氛围,以文化建设提供了坚强有力的思想保证、舆论环境、精神动力和文化支撑。结论在新时期医院宣传工作中,领导重视是关键,领导重视是调动宣传工作者积极性的关键。医院高度重视宣传工作中,配备了专门的宣传工作岗位和宣传人才。载体建设是抓手,医院充分利用院刊、电视、报纸、宣传手册等不断增强工作的辐射力、吸引力和影响力。队伍建设是核心。加强宣传队伍建设有助于建立起与临床之间的纽带。医疗工作是医院一切工作的主体,医疗宣传是卫生宣传的核心。     

创新医院宣传工作的思路与探讨

医院宣传工作效果直接关系医院形象的提升,新时期下,必须要采用符合时代要求的新思路,促进医院宣传工作更上一个层次。本文对创新医院宣传工作的思路进行简单探讨。     

小议医院宣传工作

医院宣传工作是医院经营管理工作的一个重要组成部分，是在医院决策机构的领导下，由医院宣传部门具体实施操作的，以医疗工作为主题．以宣传媒介为载体，对内宣传医院典型人物、弘扬敬业精神，激发职工士气、凝聚职工思想，对外传递医疗服务信息、扩大医院声誉的重要手段。     

加强和改进公立医院宣传工作

高效的医院宣传可以增强医院的向心力和凝聚力,充分实现公立医院的社会效益,为医院管理走向科学化、现代化提供新的动力和活力。公立医院应该通过强化服务意识,做好整体规划,改善宣传体系,规范宣传制度,提高宣传骨干素质,加强宣传载体建设,切实提升宣传工作服务医院的发展。     

加强医院宣传工作构建和谐医院

1宣传工作在医院发展中的作用(1)医院宣传要在宏观调控、微观深入的基础上开展工作。医疗卫生工作要适应社会经济协调发展,就需要医院通过宣传媒介,向社会各界、各阶层以至全体社会成员宣传卫生工作的地位和作用,以取得社会各方面的理解、支持、合作及参与,     

Trends in meningococcal disease in Italy in 1988

Meningococcal disease in Italy decreased 15% in 1988 from the previous year (290 vs. 342 cases). The decline was particularly evident in military cases (1.7/100,000 in 1988 vs. 5/100,000 in 1987) reflecting the full coverage of bivalent serogroup (A + C) meningococcal polysaccaride vaccine in army recruits, achieved since January 1988. The highest proportion of cases was seen in people older than 25 years of age (25%). Serogroup C constituted 60% of the isolates, while 19% belonged to serogroup B. The proportion of strains resistant to sulphonamides was 45%, while 15% were resistant to Minocycline and none to Rifampin. Out of the five military cases, only one (due to serogroup C) was attributable to the vaccine failure. A single coprimary case, but no secondary cases occurred among civilians. These findings are consistent with the trends reported in Italy in the previous years.     

Benzene in blood and phenol in urine in monitoring benzene exposure in industry

Determinations of benzene concentration in blood and of phenol in urine were made by head-space gas chromatography techniques on samples taken near the end of the work day from two groups of workers potentially exposed to low levels of benzene in the work-place atmosphere. Preliminary results suggest that benzene in blood is more reliable than phenol tests for assessing both exposure and uptake of benzene. Normal values of phenol in urine (10 mg/liter or less) were found in nearly all those cases in which benzene was detected in the blood.     

2015年郑州市饮用水放射性水平状况调查

目的了解郑州市不同地区、不同季节、不同水源类型的放射性水平。方法分别于丰水期和枯水期采集郑州市区黄河水源水、井水源水、丹江口水源水、出厂水和末梢水各一份;以县为单位,每单位采集出厂水、末梢水、水库水、河水、井水各1份,按《生活饮用水生活标准检验方法》(GB/T 5750.13-2006)检测饮用水中总α和总β放射性水平,依据《生活饮用水卫生标准》(GB 5749-2006)进行判定。结果丰水期、枯水期水体总α、总β放射性水平均低于国家标准限值。结论郑州市不同水源类型均处于正常的天然放射性本底水平。     

Occupational stress in nurses in psychiatric institutions in Taiwan

Nurses are known to be exposed to occupational stress. However, occupational stress is not well documented for nurses in psychiatric institutions in Taiwan. A cross-sectional study was conducted to explore the work-related stress and risk factors of nurses in psychiatric institutions in Taiwan. A structured questionnaire was distributed to nurses at five state-owned psychiatric hospitals in Taiwan in 2001. Demographic information, working environment, and personal health status were inquired. Occupational stress was assessed based on the Chinese version of Job Content Questionnaire (JCQ). General health status and mental health were evaluated by the International Quality of Life Assessment Short Form-36 (IQOLA SF-36). A total of 573 questionnaires were disseminated to nurses and 518 (90.4%) were satisfactorily completed by nurses, including 408 female full-time nurses who had been in their current work for more than 6 months. In the past one month, 17.2% of nurses reported being under significant stress often or always. Assault episodes were reported by 45.1% of nurses in the past 6 months. Among the nurses, 16.9%, 25.2%, 50.0%, and 7.8% belong to the "High strain", "Low strain", "Active", and "Passive" groups, respectively. Perceived occupational stress was associated with young age, widowed/divorced/separated marital status, high psychological demand, low workplace support, and threat of assault at work. Lower general health score was associated with low job control, high psychological demand, and perceived occupational stress. A lower mental health score was associated with low job control, high psychological demand, low workplace support, and perceived occupational stress. We concluded that nurses in psychiatric institutions are under significant stress related to work factors.     

Changes in nursing administration in supporting transplantation in Brazil

This historical and bibliographic study aimed to understand how Nursing was organized to support care in transplantation. The HISA, LILACS, BDENF, PERIENF and DEDALUS databases were consulted, and thirteen references were found, ten of which were scientific articles, two were master's dissertations and one was a doctoral thesis. The span of time chosen for study ranges from the date of the first kidney transplant in Brazil (1965), to the date of publication of the last scientific article found in the databases mentioned above (2003). After reading these articles, the ones that were similar in topic were grouped together, thus creating the thematic axis for the presentation of the results. The results showed that the Nursing profession has played an important and active role in transplants ever since the first procedure in 1965.     

2019年中国肿瘤流行病学研究进展

恶性肿瘤已成为中国居民的主要死因之一。近些年来,中国政府积极推进肿瘤预防和控制领域的研究工作,取得了很大的进步。本文简要汇总中国在肿瘤流行病学领域的研究进展,具体包括2019年的肿瘤负担、癌症危险因素及其干预、筛查和早期发现、癌症防治专项行动(2019-2022年)方案等方面,以期为我国肿瘤防治工作的有效开展提供技术支撑和理论依据。     

2012年绵阳市蔬菜中农药残留状况

目的 了解绵阳市2012年市售蔬菜中农药残留情况,为食用蔬菜监管提供依据.方法 全部样品均按照GB/T 5009-2003的方法进行农药的残留检测.依据GB 2763-2005《食品中农药最大残留限量》进行判定.结果 2012年共检测蔬菜165份,农药检出率和超标率分别为72.12％和23.64％.豆类、根茎类、叶菜类、瓜果菜类和食用菌类蔬菜检测农药残留超标率分别为8.00％、23.53％、36.00％、5.26％和27.03％,差异有统计学意义(x2=11.41,P＜0.01).不同种类农药超标率差异有统计学意义(x2 =62.42,P＜0.01).夏季和冬季蔬菜农药超标率差异无统计学意义(x2=3.44,P＞0.05).结论 绵阳市叶菜类蔬菜中农药残留情况较为严重,应采取有效措施,加强蔬菜的监督管理,从源头禁止高毒农药的使用,加大蔬菜种植、销售环节的监测,确保市民食用蔬菜的安全.