Appeal planned

Michael Montalvo, who was denied acceptance into karate sparring classes because of his HIV infection, plans to appeal his case to the U.S. Supreme Court. The 4th U.S. Circuit Court of Appeals held that U.S.A. Bushidokan was not obligated to accept Montalvo, who was 12 years old at the time of the incident, because of the possibility that he might bleed during class and spread the virus to others. The petition for the Supreme Court review was expected to be filed in May 1999.     

Appeal in spitting case

The Ohio Supreme Court heard arguments in a bid to reverse a conviction of an HIV-positive man who spit at a police officer. Jimmy Bird was sentenced to 3 to 15 years for felonious assault because he used a deadly weapon, his saliva, to attempt to kill a police officer. He pleaded no contest to assault, but later appealed, saying no medical evidence showed that HIV was transmitted via saliva. A ruling is pending.     

中国医学成像市场正吸引着全球厂商

本文简述了中国医学成像市场,它的上升趋势,需求细分,驱动因素,期望医学成像设备研发和生产企业能抓住机遇,有所作为.     

如何提升医疗器械的视觉吸引力

对医疗器械的用户来说,最先接触到的是医疗器械的视觉外观而不是功能,所以提升医疗器械的视觉吸引力是很重要的.如何提升医疗器械的视觉吸引力? 医疗器械的视觉外观应该和使用环境协调,从形态和色彩这两个视觉语言的设计上提升医疗器械的视觉吸引力.     

Subjective Knowledge and Fear Appeal Effectiveness: Implications for Message Design

This research investigates the role of perceived health knowledge on the effectiveness of fear-based persuasive appeals. Undergraduates (N?=?263) read a strong fear, weak fear, or efficacy-only message encouraging breast or testicular self-examination. As expected, results indicated that men high in subjective knowledge were less reactant and more persuaded by the efficacy-only message whereas those low in subjective knowledge did not evidence this pattern. Contrary to expectation, women high in subjective knowledge had comparable reactions to each of the 3 messages. Implications for fear appeal theory and message design are discussed.     

Targeting Smokers With Empathy Appeal Antismoking Public Service Announcements: A Field Experiment

A field experiment study (N = 189) was conducted to investigate the effectiveness of empathy appeal antismoking messages and their potential advantage over fear appeal messages. Data from 12 antismoking public service announcements showed that (a) smokers resist antismoking messages and (b) overall empathy appeal was equally effective as fear appeal messages. There was also evidence for moderators. First, empathy messages were more effective to women than to men. Second, fear appeal messages were more effective to occasional smokers than were empathy messages. Third, empathy messages were more effective to regular smokers than were fear appeal messages. Implications for audience segmentation and message targeting in public health antismoking efforts are discussed.