健康体检机构领导干部高级研修班培训通知

随着我国健康体检行业快速发展,针对体检中心管理的规范化、专业化要求越来越高。如何培养具有复合型素质的经营管理人才,规范内部管理与营销创新将是健康体检机构可持续发展的关键所在。     

健康体检机构领导干部高级研修班培训通知

随着我国健康体检行业快速发展，针对体检中心管理的规范化、专业化要求越来越高。如何培养具有复合型素质的经营管理人才，规范内部管理与营销创新将是健康体检机构可持续发展的关键所在。中国健康促进基金会按照其宗旨和业务范围，开展健康体检行业、健康促进行业的专业人员培训和学术交流。自2011年起开设“健康体检运营实战技能”系列培训项目，在全国范围内定期开展“健康体检机构领导干部高级研修班”学术培训活动，     

健康体检机构领导干部高级研修班培训通知

随着我国健康体检行业快速发展，针对体检中心管理的规范化、专业化要求越来越高。如何培养具有复合型素质的经营管理人才，规范内部管理与营销创新将是健康体检机构可持续发展的关键所在。中国健康促进基金会按照其宗旨和业务范围，开展健康体检行业、健康促进行业的专业人员培训和学术交流。自2011年起开设“健康体检运营实战技能”系列培训项目，在全国范围内定期开展“健康体检机构领导干部高级研修班”学术培训活动，将涉及体检和健康管理领域的相关知识和管理技能，从宏观的理论基础到微观的实践运营进行系统梳理，分综合经营管理、医护质量管理、客户服务管理和市场营销管理等模块，针对相关机构的中高层管理者，围绕医务、护理、市场、客服、行政人事、财务等部门设置，展开系统化、专业化的教育培训，会议由北京华康盛道健检管理顾问公司负责承办。     

以社会需求为导向的生殖健康服务与管理人才培养探析

目的:探讨生殖健康人才培养现状及需求,为加强生殖健康服务与管理专业人才培养提供数据支持。方法:对生殖健康企业及从业人员进行调查分析。结果:94.1%的企业在未来3年内需要生殖健康服务与管理人才。企业对相关专业岗位需求为生殖健康咨询服务(91.2%)、优生优育服务(91.2%)、母婴保健服务(73.5%)。从业人员对相关专业课程和技能需求为妇产科(57.5%)、妇幼保健(42.5%)、法律法规知识(57.5%)、优生优育指导(64.4%)。结论:生殖健康企业对专业人才需求较大,从业人员对生殖健康专业知识、技能和法律法规知识需求迫切,可以通过制定统一规范的生殖健康服务与管理标准,建立生殖健康咨询师国家职业技能人才培训与职业教育专业人才培养衔接机制,探索以社会需求为导向的专业人才培养路径等,促进生殖健康服务与管理专业人才培养。     

江苏省健康产业发展升级的驱动因素、问题与对策

在《"健康中国2030"规划纲要》的战略背景下,对江苏省健康产业的现状、驱动因素及问题进行研究分析,发现江苏省健康产业在稳步发展的同时也存在医药产业两极分化严重,复合型人才少、人才保有量低,健康服务业市场不规范等诸多问题。为推进江苏省健康产业进一步发展升级,针对性提出对策:发挥政府职能、完善配套政策;制定高层次人才引进计划和发展战略;增加高质量健康产品及服务的供给;加快"互联网+"融入健康产业。     

临床、预防、管理交叉体系构建与健康管理人才培养效果分析:基于优劣解距离模型

目的调查分析临床、预防、管理交叉实践培养在健康管理人才培养中的应用效果,探索创新健康管理人才培养模式。方法采用简单随机抽样的方法,选取2013—2017年在大连医科大学附属第二医院健康管理中心实习基地实习的临床、预防及管理专业学生共30名作为交叉组,选取与交叉组各专业同班级的常规实习的临床、预防及管理专业学生各30名分别作为对照组。交叉组进行案例分析教学、专题报告会及科研能力培养实践,实习结束后,对各组学生进行实习主观效果调查及健康管理知识测试。采用优劣解距离(TOPSIS)法评价交叉教学及常规实习培养的效果。结果实习主观效果评价方面,交叉组科研能力[3.0(3.0,3.0)分比2.0(2.0,3.0)分]、有益发展[(2.8±0.6)分比(2.4±0.5)分]、满意度[3.0(3.0,3.3)分比2.0(2.0,3.0)分]及灵活性[3.0(3.0,3.0)分比2.0(2.0,3.0)分]得分均高于管理组,参与度[(2.8±0.7)分比(2.4±0.6)分]、沟通能力[(3.1±0.6)分比(2.6±0.5)分]、有益发展[(2.8±0.6)分比(2.4±0.5)分]得分均高于预防组,适合度[(2.9±0.6)分比(2.5±0.7)分]及应变能力[3.0(3.0,3.0)分比3.0(2.0,3.0)分]得分高于临床组;健康管理知识测试方面,交叉组测试成绩(7.1±1.3)分高于临床组的学生(6.1±1.9)分,差异均有统计学意义(P均<0.05)。经TOPSIS模型评价,交叉组综合主观评价结果排在首位,其余依次为预防组、临床组及管理组。结论临床、预防、管理交叉培养整体优于常规实习培养,有利于培养出满足社会健康需求的复合型健康管理人才。     

中医类院校健康服务与管理专业人才培养模式探究

随着大卫生、大健康理念的深入发展,预防为主已成为卫生领域的工作重心,健康卫生行业对健康管理人员的数量和质量需求都进一步提升,对高校人才培养提出了高标准,即培养健康服务与管理应用型、复合型人才。中医药院校在培养健康服务与管理专业人才方面有着巨大优势,中医整体观念和治未病理论与现代健康管理理念有异曲同工之处。在考虑国内外现...     

浅析医学外语复合型人才的培养

所谓医学外语复合型人才的培养,是指医学院校在医学生接受完整的本科医学教育基础上,通过加大外语教学和训练,使其成为既具有…定的医学专业知识和技能、又精通外语的复合型人才的教学过程。医学外语复合型人才的培养是医学院校外语教学中不可或缺的一部分,旨在更好地在医学上加强与国外的交流与合作,吸取国际先进的医疗技术和经验。但目前,我国医学外语专业人才十分匮乏,     

高校健康管理专业人才培养研究

随着人民生活水平的提高及国家对国民健康的重视,我国医疗卫生工作从以疾病为主导向以健康为主导转变,健康产业发展迅速。在此背景下,努力推动健康管理学科建设,培养满足社会迫切需求的健康管理人才,成为高校健康管理专业教育的新课题。本文通过对贵州医科大学健康管理专业培养目标、培养要求、课程设置、实践教学等方面的研究,探讨如何完善健康管理专业人才培养,从而满足社会发展需要,推动健康产业持续快速发展。     

中国高级卫生行政人员培训项目第四期培训班开班

为培养知识丰富、思路开阔、工作高效的复合型高级卫生管理人才,2009年6月8日,由卫生部、哈佛大学和清华大学共同举办的中国高级卫生行政人员培训项目第四期培训班在京开班。     

Encouraging big food to do the right thing for children’s health: a case study on using research to improve marketing of sugary cereals

Addressing concerns about unhealthy food marketing to children, food companies pledge to advertise only ‘healthier dietary choices’ in ‘child-directed media’. However, public health advocates question whether the food industry will voluntarily improve their child-targeted marketing practices in a meaningful way. In this paper, we evaluate progress made by manufacturers of one food category – ready-to-eat breakfast cereals – in promoting nutritious choices to children, and the potential role of scientific research to influence corporate behavior. Beginning in 2008, researchers at the Rudd Center for Food Policy & Obesity conducted a series of studies to evaluate child-targeted marketing by cereal companies using a variety of research methods. We aimed to understand the extent and impact of cereal marketing to children; disseminate these findings to parents, the media, the public health community, policy-makers, and industry representatives; and encourage cereal companies to shift child-targeted marketing toward the more nutritious products in their portfolios. A follow-up analysis in 2012 demonstrated some improvements in the nutritional quality and marketing of child-targeted cereals, although child-targeted cereals remain the least healthy products in company portfolios. This analysis provides a case study of the potential for success, as well as the limitations, of a public health strategy to incent food companies to voluntarily improve child-targeted marketing practices through strategic research and communications.     

Ethical aspects of human lactation and breastfeeding

Breastfeeding has experienced a surge in Puerto Rico thanks to the efforts of many women, as well as governmental, non-governmental and private organizations. Among the aspects which can affect the initiation, establishment and maintenance of successful breastfeeding one finds potential ethical conflicts among health professionals as well as the financial interests of the companies which produce and market artificial milks. These companies dedicate great marketing efforts and enormous sums of money in the sale of their products, in detriment of breastfeeding. The profit motive of these companies is in open contradiction to public health and to breastfeeding promotion. The international community has carried out efforts for more than two decades in the creation of structures which protect the rights of women and their children to ideal nutrition practices, free from commercial pressures, through breastfeeding. Possible ethical conflicts related to the new industry of breastfeeding paraphernalia are discussed, especially when these are marketed exclusively for profit. Recommendations are presented for health professionals in order for them to be able to face and respond to the unethical strategies practiced by the manufacturers of artificial milks in utilizing these professionals for legitimating and marketing their products.     

烟草控制的责任伦理

烟草控制事关公民的生命健康,从个人、群体到政府都要有伦理责任和道德担当.其中,个人责任是基础,个人要有健康责任意识、消费责任意识和权利责任意识;群体责任是关键,医生、媒介、消费、烟企等群体责无旁货;政府责任是根本,政府要通过健康教育、人才培养、科学研究、立法干预等多种方式担负起烟草控制的伦理责任.     

Strategies for improving corporate philanthropy toward health care providers

The authors report the results of a survey examining corporate donation behavior relative to the health care industry. The findings suggest that, despite the poor economic conditions of recent years, companies have continued to make substantial contributions--particularly to the health care industry--and that the single most identifiable factor influencing the availability of funds in any given year was the company's expected earnings in that year. Additionally, the authors suggest criteria that influence whether a company donates to a particular organization as well as the expected benefits and methods of recognizing donations. Finally, they discuss preferred solicitation methods along with marketing implications for the health care industry.     

Beyond "medical tourism": Canadian companies marketing medical travel

ABSTRACT: BACKGROUND: Despite having access to medically necessary care available through publicly funded provincial health care systems, some Canadians travel for treatment provided at international medical facilities as well as for-profit clinics found in several Canadian provinces. Canadians travel abroad for orthopaedic surgery, bariatric surgery, ophthalmologic surgery, stem cell injections, "Liberation therapy" for multiple sclerosis, and additional interventions. Both responding to public interest in medical travel and playing an important part in promoting the notion of a global marketplace for health services, many Canadian companies market medical travel. METHODS: Research began with the goal of locating all medical tourism companies based in Canada. Various strategies were used to find such businesses. During the search process it became apparent that many Canadian business promoting medical travel are not medical tourism companies. To the contrary, numerous types of businesses promote medical travel. Once businesses promoting medical travel were identified, content analysis was used to extract information from company websites. Company websites were analyzed to establish: 1) where in Canada these businesses are located; 2) the destination countries and health care facilities that they market; 3) the medical procedures they promote; 4) core marketing messages; and 5) whether businesses market air travel, hotel accommodations, and holiday tours in addition to medical procedures. RESULTS: Searches conducted from 2006 to 2011 resulted in identification of thirty-five Canadian businesses currently marketing various kinds of medical travel. The research project began with what seemed to be the straightforward goal of establishing how many medical tourism companies are based in Canada. Refinement of categories resulted in the identification of eighteen businesses fitting the category of what most researchers would identify as medical tourism companies. Seven other businesses market regional, cross-border health services available in the United States and intranational travel to clinics in Canada. In contrast to medical tourism companies, they do not market holiday tours in addition to medical care. Two companies occupy a narrow market niche and promote testing for CCSVI and "Liberation therapy" for multiple sclerosis. Three additional companies offer bariatric surgery and cosmetic surgery at facilities in Mexico. Four businesses offer health insurance products intended to cover the cost of obtaining privately financed health care in the U.S. These businesses also help their clients arrange treatment beyond Canada's borders. Finally, one medical travel company based in Canada markets health services primarily to U.S. citizens. CONCLUSIONS: This article uses content analysis of websites of Canadian companies marketing medical travel to provide insight into Canada's medical travel industry. The article reveals a complex marketplace with different types of companies taking distinct approaches to marketing medical travel.     

An Exploratory Study of Services Marketing in Global Markets:

It has been stated that one of the major challenges for the international marketer is the design of an efficient strategy for marketing services to international markets. This paper reviews some of the issues associated with services marketing in global markets along with the basic variables of service industries. An exploratory assessment of the health care services industry results in a list composed of several inquiry areas which should be examined by multinational companies. It is hoped that the review of the issues raised in this paper provides a basis for decision making and further research.     

An exploratory study of services marketing in global markets: major areas of inquiry for the health care services industry

It has been stated that one of the major challenges for the international marketer is the design of an efficient strategy for marketing services to international markets. This paper reviews some of the issues associated with services marketing in global markets along with the basic variables of service industries. An exploratory assessment of the health care services industry results in a list composed of several inquiry areas which should be examined by multinational companies. It is hoped that the review of the issues raised in this paper provides a basis for decision making and further research.     

Marketing nutrition in restaurants: a survey of current practices and attitudes

This study sought to determine attitudes toward nutrition, nutrition marketing practices, the relationship between attitudes toward nutrition and nutrition marketing practices, and nutrition training practices in restaurants. A written questionnaire was mailed to 200 research and development (R & D) directors in restaurant companies included in Restaurants & Institutions' list of top 400 foodservice organizations ranked by sales. Seventy (35%) responded. Most R & D directors did not think they were responsible for improving the health of their consumers. A positive relationship existed between attitudes toward nutrition and nutrition marketing practices (P = .013). Forty-four reported that they marketed nutrition and planned to add nutritious menu items in the future. Forty-six reported that nutritious meal options represented 0 to 10% of total sales. Nutrition information was provided to consumers by 27 restaurant companies but such information often had to be requested. The American Heart Association was a popular source of nutrition and menu-planning information. Twelve companies employed a registered dietitian, and 14 used registered dietitians as consultants. Nutrition-related training for restaurant employees was limited. These findings indicate that dietitians have opportunities to market their skills in developing nutritious menu items and providing staff training. Also, dietitians should encourage consumers (especially those with special dietary needs) to let restaurant managers know their menu and nutrition information needs.     

Report raises questions about drug companies advertising budgets

A report by AIDS Action cites that data, indicates the pharmaceutical industry is spending more resources on marketing and advertising than on research and development (R&D). The pharmaceutical industry blames the high cost of AIDS drugs on R&D information compiled from annual reports and industry publications show excessive marketing as the source. A spokesman for the Pharmaceutical Research and Manufacturers of America (PhRMA) disputes the information in the AIDS Action report as misleading. According to PhRMA, research spending has been steadily increasing, and at a greater rate than any other industry. In addition, PhRMA noted that pharmaceutical companies have already dedicated money to fund initiatives in developing countries. Solutions proposed by AIDS Action include lowering drug prices or transferring funds from marketing to research, and reestablishing the "reasonable pricing clause" between National Institutes of Health and those companies seeking tax breaks for R&D.     

Canadian medical tourism companies that have exited the marketplace: Content analysis of websites used to market transnational medical travel

Background

Medical tourism companies play an important role in promoting transnational medical travel for elective, out-of-pocket medical procedures. Though researchers are paying increasing attention to the global phenomenon of medical tourism, to date websites of medical tourism companies have received limited scrutiny. This article analyzes websites of Canadian medical tourism companies that advertised international healthcare but ultimately exited the marketplace. Using content analysis of company websites as an investigative tool, the article provides a detailed account of medical tourism companies that were based in Canada but no longer send clients to international health care facilities.

Methods

Internet searches, Google Alerts, searches on Google News Canada and ProQuest Newsstand, and searches of an Industry Canada database were used to locate medical tourism companies located in Canada. Once medical tourism companies were identified, the social science research method of content analysis was used to extract relevant information from company websites. Company websites were analyzed to determine: 1) where these businesses were based; 2) the destination countries and medical facilities that they promoted; 3) the health services they advertised; 4) core marketing messages; and 5) whether businesses marketed air travel, hotel accommodations, and holiday excursions in addition to medical procedures.

Results

In total, 25 medical tourism companies that were based in Canada are now defunct. Given that an estimated 18 medical tourism companies and 7 regional, cross-border medical travel facilitators now operate in Canada, it appears that approximately half of all identifiable medical tourism companies in Canada are no longer in business. 13 of the previously operational companies were based in Ontario, 7 were located in British Columbia, 4 were situated in Quebec, and 1 was based in Alberta. 14 companies marketed medical procedures within a single country, 9 businesses marketed health care at 2 or more destination nations, and 2 companies did not specify particular health care destinations. 22 companies operated as "generalist" businesses marketing many different types of medical procedures. 3 medical tourism companies marketed "specialist" services restricted to dental procedures or organ transplants. In general, medical tourism companies marketed health services on the basis of access to affordable, timely, and high-quality care. 16 businesses offered to make travel arrangements, 20 companies offered to book hotel reservations, and 17 medical tourism companies advertised holiday excursions.

Conclusions

This article provides a detailed empirical analysis of websites of medical tourism companies that were based in Canada but exited the marketplace and are now inoperative. The article identifies where these companies were located in Canada, what countries and health care facilities they selected as destination sites, the health services they advertised, how they marketed themselves in a competitive environment, and what travel-related services they promoted in addition to marketing health care. The paper reveals a fluid marketplace, with many medical tourism companies exiting this industry. In addition, by disclosing identities of companies, providing their websites, archiving these websites or print copies of websites for future studies, and analyzing content of medical tourism company websites, the article can serve as a useful resource for future studies. Citizens, health policy-makers, clinicians, and researchers can all benefit from increased insight into Canada's medical tourism industry.