CAC-Ramsay finds formula for growth, profit in South Florida

CAC-Ramsay, a unit of Coral Gables, Fla.-based Ramsay-HMO, seems to have found a formula for growth and profit, specializing in serving the Hispanic populations of southern Florida. Thanks to above-average federal reimbursement rates, the HMO can offer Medicare enrollees a multitude of free perks and healthcare services through its clinic-based network. The company also is pursuing opportunities through commercial contracts and Medicaid plans.     

Pharmaceutical marketing in a new age. Effective campaigns still need to focus on what customers want

The pharmaceutical industry has focused heavily on marketers' ability to market new products more efficiently. However, a more streamlined marketing approach can help address customers' needs and ease the pressure on drug companies to discover new drugs with blockbuster appeal. Through discussion and a detailed example, this article describes a stream-lined approach to creating more effective marketing and sales force strategies.     

浅议如何划分营利与非营利性医疗机构

国务院体改办等八部委制定的《关于城镇医药卫生体制改革的指导意见》提出 :“建立新的医疗机构分类管理制度。将医疗机构分为非营利性和营利性两类进行管理。”本文仅就两类医疗机构的划分谈些粗浅看法。１．以机构性质为据划分。以医疗机构的性质为据划分非营利性与营利性 ,虽不能绝对化 ,但它应是基本依据。因为医疗机构性质是从法律上对所有制和所有权的界定 ,明确了财产归谁所有 ,归谁使用 ,由谁受益 ,由谁支配的权利关系。所有制是所有权的经济基础 ,而所有权则是所有制的法律表现。一般说 ,全民所有制和集体所有制医疗机构 ,体现了国…     

美国营利性医院评价

美国营利性医院的出现,是长期的商业化传统的在美国卫生保健系统中的反映。美国营利性医院的发展和组织管理与动作方式有成功,也有不足,借鉴美国营利性医院运营中的经验与教训,对我国建立医疗机构分类管理制度具有一定的现实意义。