| 信息不对称视角下移动医疗APP发展竞争力分析 |
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| 引用本文： | 朱笑笑,钱爱兵.信息不对称视角下移动医疗APP发展竞争力分析[J].医学信息学杂志,2020,41(1):26-30. |
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| 作者姓名： | 朱笑笑 钱爱兵 |
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| 作者单位： | 南京中医药大学卫生经济管理学院 南京 210023,南京中医药大学卫生经济管理学院 南京 210023 |
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| 基金项目： | 江苏省社会科学基金项目“健康中国视野下健康信息的组织与利用模式研究”（项目编号：18TQA003）；江苏省教育厅高校哲学社会科学基金项目“江苏省医药卫生期刊影响力研究”（项目编号：2016SJB870007）；江苏省研究生科研与实践创新计划项目“基于新媒体的乳腺癌健康信息传播及用户搜寻行为研究”（项目编号：KYCX_1241）。 |
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| 摘 要： | 阐述移动医疗APP内涵与发展，对比分析春雨医生较传统医疗服务模式在诊前、诊时、诊后3个阶段为缓解医疗市场信息不对称所采取的有效措施，探讨其竞争优势及发展劣势并提出建议。
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| 关 键 词： | 移动医疗 信息不对称 信息经济学 健康信息 |
| 收稿时间： | 2019/9/24 0:00:00 |
Analysis on the Development Competitiveness of Mobile Medical APP from the Perspective of Information Asymmetry |
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| ZHU Xiaoxiao and QIAN Aibing.Analysis on the Development Competitiveness of Mobile Medical APP from the Perspective of Information Asymmetry[J].Journal of Medical Informatics,2020,41(1):26-30. |
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| Authors: | ZHU Xiaoxiao and QIAN Aibing |
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| Institution: | School of Economics and Health Management, Nanjing University of Chinese Medicine, Nanjing 210023, China and School of Economics and Health Management, Nanjing University of Chinese Medicine, Nanjing 210023, China |
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| Abstract: | The paper expounds on the connotation and development of mobile medical APP, compares and analyzes Dr. Chunyu''s effective measures to alleviate the information asymmetry of medical market in the three stages of pre-diagnosis, during diagnosis and post-diagnosis compared with the traditional medical service mode, discusses its competitive advantages and development disadvantages and puts forward some suggestions. |
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| Keywords: | mobile medical information asymmetry information economics health information |
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