| “互联网+”时代学术期刊微信公众平台的运营与推广 |
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| 引用本文： | 刘娜,黄思敏,王天津,孙雪.“互联网+”时代学术期刊微信公众平台的运营与推广[J].中华医学图书情报杂志,2017,26(6):33-35. |
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| 作者姓名： | 刘娜 黄思敏 王天津 孙雪 |
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| 作者单位： | 解放军医学图书馆,北京100039,解放军医学图书馆,北京100039,解放军医学图书馆,北京100039,解放军医学图书馆,北京100039 |
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| 摘 要： | 从增加传播效度和提升期刊影响力角度分析了学术期刊应用微信公众平台的优势,探讨了学术期刊微信公众平台的运营实施,结合部分学术期刊微信公众号的运营现状剖析了其存在的问题,提出了改进措施。
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| 关 键 词： | 微信平台 学术期刊 “互联网+” 公众号 运营 |
| 收稿时间： | 2017/2/16 0:00:00 |
Operation and popularization of WeChat public platform for academic journals in "Internet+" era |
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| LIU N,HUANG Si-min,WANG Tian-jin and SUN Xue.Operation and popularization of WeChat public platform for academic journals in "Internet+" era[J].Chinese Journal of Medical Library and Information Science,2017,26(6):33-35. |
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| Authors: | LIU N HUANG Si-min WANG Tian-jin and SUN Xue |
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| Institution: | Medical Library of Chinese PLA, Beijing 100039,China,Medical Library of Chinese PLA, Beijing 100039,China,Medical Library of Chinese PLA, Beijing 100039,China and Medical Library of Chinese PLA, Beijing 100039,China |
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| Abstract: | The advantages of academic journals in application of WeChat were analyzed in aspects of increasing its spreading efficacy and improving the influencing power of academic journals,the implementation of WeChat public platform for academic journals was studied,and the problems in implementation of WeChat public platform for academic journals were pointed out with measures proposed for their solution. |
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| Keywords: | WeChat platform Academic journal "Internet+" Public account Operation |
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