媒体关注下图书馆特色文献阅读推广效果的启示与思考---以馆藏中医珍贵古籍一日展活动为例

古籍文献是图书馆特色馆藏,也是高校图书馆竞争优势的重要来源。作为传统文化的载体,其独特的文献价值、艺术价值对图书馆教育职能与文化引领作用的发挥有重要的支撑作用。然古籍文本内容、读者群及其阅读能力等原因,古籍文献的阅读推广在高校图书馆文化活动中一直处于盆地状态。南京中医药大学图书馆在读书节期间举办的一次馆藏中医古籍展览活动,意外地引起了多家平面媒体、电视、网络媒体的聚合报道,社会影响面之广、校内外读者关注度之高,实是始料不及。媒体视角下特色资源的传播和利用效果给我们开展特色文献的阅读推广带来了柳暗花明又一村的感触,也为图书馆今后转换思路、以贴近读者、贴近时代、贴近生活为服务理念更好地做好特色文献阅读推广工作带来了参考与借鉴。

The inspiration and reflection on the effect of library characteristic literature reading promotion watched by media, take the example of the one-day exhibition of library Chinese medicine precious antique literature.Li Wenlin Zengli Yanglan Zhangyun

Antique literature is the characteristic collection as well as the important competitive resource of institutional library. As the carrier of traditional culture, it supports the education and culture function of library due to its unique literature and art value. However, due to the content, reader and reading capacity problem, promoting reading antique literature has always been absent in institutional culture activity. The antique literature exihibition held by Nanjing university of Chinese medicine library had drawn massive reports by television, internet and print media, the accompanying influence on society, readers inside and outside the university was unexpectedly significant. The transmission and utilization of characteristic resource by media enlighted us that we should change our thinking ,make our service close to readers, times and life, thus we can promote reading characteristic literature in a better way.