基于CiteSpace的我国中医药传播研究现状及热点分析

目的:分析我国中医药传播研究现状及热点,为今后的研究提供参考。方法:从中国知网(CNKI)数据库中获得2010-2020年发表的900篇相关文献,利用Excel和CiteSpace软件进行文献计量学分析。结果:2010-2020年中医药传播研究领域发文量总体呈上升趋势,但相关研究文献大多发表在中医药期刊上,发表在核心期刊的论文较少,且发文量较多的作者和机构都集中在中医药行业内部,政策法规、对外教育、翻译、服务贸易和新媒体是中医药传播领域近些年的研究热点。结论:近年来中医药传播事业发展迅速,相关研究发展空间较大。未来应鼓励核心作者加强中医药传播研究,跨学科合作,与中医药文化传承和海外新媒体应用的研究。

CiteSpace-based analysis of status quo and hot spots in domestic studies on dissemination of traditional Chinese medicine

Objective To provide reference for the future studies on dissemination of traditional Chinese medicine by analyzing the status quo and hot spots in its domestic studies. Methods CNKI-covered 900 papers on dissemination of traditional Chinese medicine published in 2010-2020 were analyzed by bibliometric analysis with Excel and CiteSpace. Results The number of papers on dissemination of traditional Chinese medicine published in 2010-2020 was increased and most of them were published in journals of traditional Chinese medicine. However, only a small number of them were published in core journals and the almost all institutions and authors that published related articles are from traditional Chinese medicine industry. Policies and regulations, external training, translation, service trade, and new media were the hot spots in studies on dissemination of traditional Chinese medicine in 2010-2020. Conclusion The dissemination of traditional Chinese medicine is rapidly developed in recent years and its development space is relatively large, the core authors should thus be encouraged to strengthen their cooperation in interdisciplinary studies on traditional Chinese medicine, and intensify their studies on inheritance of the culture of traditional Chinese medicine and on application of foreign new media in the future.