| 《中华医学图书情报杂志》微信平台建设实践 |
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| 引用本文： | 王天津,黄思敏,刘娜,王颖.《中华医学图书情报杂志》微信平台建设实践[J].中华医学图书情报杂志,2016,25(5):72-75. |
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| 作者姓名： | 王天津 黄思敏 刘娜 王颖 |
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| 作者单位： | 解放军医学图书馆，北京100039,解放军医学图书馆，北京100039,解放军医学图书馆，北京100039,解放军医学图书馆，北京100039 |
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| 基金项目： | 解放军医学图书馆立项课题“《中华医学图书情报杂志》开放发展研究”（2014250005） |
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| 摘 要： | 以《中华医学图书情报杂志》为例，分析了科技期刊建设微信平台的必要性，论述了《中华医学图书情报杂志》顺应发展趋势，建设官方微信平台的实践，以及在后续建设中应注意信息推送和内容的选择、期刊的运营管理、编辑部人员分工的调整等问题，以促进期刊的发展。
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| 关 键 词： | 微信平台 科技期刊 期刊营销 管理 |
| 收稿时间： | 2016/3/22 0:00:00 |
Construction of WeChat platform for Chinese Journal of Medical library and information science |
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| WANG Tian-jin,HUANG Si-min,LIU Na and WANG Ying.Construction of WeChat platform for Chinese Journal of Medical library and information science[J].Chinese Journal of Medical Library and Information Science,2016,25(5):72-75. |
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| Authors: | WANG Tian-jin HUANG Si-min LIU Na and WANG Ying |
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| Institution: | Medical Library of Chinese PLA, Beijing 100039, China,Medical Library of Chinese PLA, Beijing 100039, China,Medical Library of Chinese PLA, Beijing 100039, China and Medical Library of Chinese PLA, Beijing 100039, China |
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| Abstract: | After the necessity to construct WeChat platform for scientific journals was analyzed with Chinese Journal of Medical library and information science as an example, the practice in constructing the official WeChat platform for Chinese Journal of Medical library and information sciencewas described, and the problems associated with its later construction were pointed out in order to promote the development of journals, including information push and selection of its contents, running and management of journals, adjustment of work division in editorial department. |
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| Keywords: | WeChat platform Scientific journals Marketing of journals Management of journals |
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