| 试论基于患者消费心理医药器械营销策略研究 |
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| 引用本文： | 段淼,高鸿雁,杨涵.试论基于患者消费心理医药器械营销策略研究[J].中国医药导报,2012,9(25):160-161. |
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| 作者姓名： | 段淼 高鸿雁 杨涵 |
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| 作者单位： | 北京军区总医院科技开发部 |
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| 基金项目： | 北京市自然科学基金(项目名称:便携式糖尿病人群营养信息采集与分析系统;项目编号:HO1091050119) |
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| 摘 要： | 善于把握患者消费者消费心理，有针对性地指定适应消费者心理需求的产品服务策略、定价策略、分销策略以及加强营销中的传播与沟通，进而影响消费者的消费行为，才能在竞争中占据有利地位，获取更多的市场机会与商业利润。
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| 关 键 词： | 患者消费心理：医疗设备 营销策略 |
Research on medical equipment marketing strategy based on consumer psychology in patients |
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| DUAN Miao,GAO Hongyan,YANG Han.Research on medical equipment marketing strategy based on consumer psychology in patients[J].China Medical Herald,2012,9(25):160-161. |
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| Authors: | DUAN Miao GAO Hongyan YANG Han |
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| Institution: | Technology Development Department,General Hospital of Beijing Area Command,Beijng 100700,China |
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| Abstract: | In order to obtain more market share,commercial profits and stand at an advantage point in the competition,the sales department should know the spending psychology of patients,provide products and services that meet their needs,adopt proper pricing and distribution strategy and promote the communication and propagation during the sales process,thus affecting the spending habits of the patients. |
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| Keywords: | Spending psychology of patients Medical instruments Sales strategy |
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