| 医院危机管理中的媒体应对策略 |
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| 引用本文： | 孟华,徐卫国.医院危机管理中的媒体应对策略[J].中国医院,2008,12(11):66-68. |
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| 作者姓名： | 孟华 徐卫国 |
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| 作者单位： | 上海交通大学医学院附属新华医院,200092,上海市控江路1665号 |
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| 摘 要： | 现代医院危机管理是我国医院管理中最为薄弱的环节之一。在医院危机过程中，媒体对医院的影响又至关重要。闸述了医院危机管理的涵义及危机周期的基础上，分别提出了各个时期的媒体应对策略。希望医院能建立相应的危机应对机制，巧妙地应对媒体。
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| 关 键 词： | 危机管理 媒体 议程设置 医院 |
Coping strategies to media on hospital crisis management |
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| MENG Hua,XU Weiguo.Coping strategies to media on hospital crisis management[J].Chinese Hospitals,2008,12(11):66-68. |
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| Authors: | MENG Hua XU Weiguo |
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| Institution: | MENG Hua,XU Weiguo Affiliated Xin Hua Hospital,School of Medicine,Shanghai Jiao Tong University No. 1665 Kong Jiang Road,Yangpu District,Shanghai 200092,PRC |
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| Abstract: | Modern hospital crisis management is one of the weakest processes in hospital management in China. Media has an extremely important impact in hospital crisis management. Based on analyzing hospital crisis management concept and the crisis cycles, coping strategies to media were discussed in various processes. Hospital crisis management mechanism was considered to be established to cope with media smoothly. |
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| Keywords: | crisis management media agenda setting hospital |
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