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超声消融邻近骶尾部子宫肌瘤的临床策略及其安全性的随机对照研究
引用本文:胡 亮,陈文直,陈锦云,彭 松,张 炼,黎克全,唐良萏,白 晋,王智彪.超声消融邻近骶尾部子宫肌瘤的临床策略及其安全性的随机对照研究[J].重庆医科大学学报,2012,37(1):75-78.
作者姓名:胡 亮  陈文直  陈锦云  彭 松  张 炼  黎克全  唐良萏  白 晋  王智彪
作者单位:辉瑞投资有限公司,北京 100025
基金项目:国家重大新药创制专项(2011ZX09401-009;2010ZX09401-307-1-1)
摘    要:随着经济全球化的不断深入,中药国际化是中医药事业向前发展的必经之路。然而现阶段由于生产技术和管理水平滞后,我国中药产业在同国际对接过程中仍面临着巨大的挑战,如存在产业格局混乱、监管缺失、中西文化差异、研发创新不足、营销管理不先进等问题。鉴于此,从政府管理和企业发展的角度出发,应用品牌营销战略,制定有针对性的营销策略,整合资源优势,执行生产规范,细分国际市场,加强交流合作,对解决中药国际化问题、实现中医药事业长期利益影响深远。

关 键 词:中药国际化  品牌营销  整合资源  企业发展  宏观战略

Clinical strategy on ultrasound ablation for uterine fibroids close to sacrococcyx and its safety: a randomized controlled trial
HU Liang,CHEN Wenzhi,CHEN Jingyun,PENG Song,ZHANG Lian,LI Kequan,TANG Liangdan,BAI Jin,WANG Zhibiao.Clinical strategy on ultrasound ablation for uterine fibroids close to sacrococcyx and its safety: a randomized controlled trial[J].Journal of Chongqing Medical University,2012,37(1):75-78.
Authors:HU Liang  CHEN Wenzhi  CHEN Jingyun  PENG Song  ZHANG Lian  LI Kequan  TANG Liangdan  BAI Jin  WANG Zhibiao
Institution:Pfizer Investment Co., Ltd., Beijing 100025, China
Abstract:Puerariae Radix as a Chinese materia medica and edible product has a long utilized history. Puerarin is a kind of flavonoids compound which was extracted from Puerariae Radix and has been made into tablets or injection with the effects of improving immune, enhancing myocardial contractive power, protecting cardiocytes, reducing blood pressure, resisting platelet aggregation and so on. This paper provides a summarization of current research progress on clinical practice of puerarin, such as treatment of coronary heart disease, angina, diabetes complications, chronic pharyngitis, eye disease, cerebral infarction, Parkinson's disease, deaf and so on. The survey offers theoretical basis to the further exploration of this herb resource.
Keywords:internationalization of Chinese materia medica  brand marketing  integration of resources  enterprise development  macro-strategy
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